Bluestar signs license for Brookstone Home Goods

Bluestar Alliance LLC has signed a licensing agreement with CHF Industries for home textiles and textile articles for Brookstone.

Following the agreement, CHF Industries, recognized as a leader in home textiles, will expand Brookstone's offering of its heated blankets and throws as well as air mattresses and air beds, bedding , bathrobes, towels and other household items. products.

Brookstone was founded over 50 years ago in New Hampshire and sells entertainment, wellness and travel products in addition to home goods through retail stores, online, through catalogs as well as wholesale channels.

"CHF Industries will develop products that promote Brookstone's legacy of quality and innovation, using the best materials and technologies, while expanding the domestic category of solution-oriented products that help 'Do Life Better'." We look forward to advancing the design and technology of Brookstone home products, especially electric blankets and throws,” said Joey Gabbay, CEO of Bluestar Alliance.

"With over 90 years of experience manufacturing home products and recognized for their integrity and craftsmanship, this partnership will continue our commitment to delivering innovative products of the highest quality bringing together two iconic brands. , CHF Industries and Brookstone," added Bluestar's COO Ralph Gindi.

"Together, CHF and Brookstone are heating up the home space with new and innovative products to improve people's lives," said Spencer Foley, President and CEO of CHF Industries.

Bluestar was founded by Gabbay and Gindi in 2006 and now owns and operates an array of brands with retail sales of over $6 billion, including Hurley, Justice, Tahari, Bebe, Catherine Malandrino, English Laundry and Joan Vass.< /p>

CHF manufactures bedding, window treatments, decorative hardware, towels, rugs, shower curtains, bath accessories and soft storage items for a number of brands including Donna Karan , DKNY, Calvin Klein, Tommy Hilfiger, Martha Stewart and G.H. Bass.