Bruce Willis sells rights to recreate his likeness to Deepfake Firm - Report

Bruce Willis recently announced his retirement from acting when his family revealed his diagnosis of aphasia, but that doesn't mean you'll never see the 'Pulp Fiction' star on screen again.
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News from The Telegraph reveals Willis has sold the rights to digitally recreate his likeness, allowing the actor to "appear" in film and TV projects without ever having to set foot on set. The tech magic is handled by Deepcake, a new company that specializes in creating "digital twins" of A-list celebrities.

While Willis is the first major celebrity to sell the rights to his physical appearance in this way, the trend of using AI technology to recreate iconic performances is clearly gaining momentum. James Earl Jones was recently credited for portraying Darth Vader on "Obi-Wan Kenobi," but the 91-year-old actor hasn't recorded any new dialogue for the Disney+ series. Instead, he allowed the show's producers to digitally recreate his voice and signed the rights to continue doing so for future "Star Wars" projects.
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Deepcake recently put its new technology to the test, allowing Willis to make a digital appearance in an ad for Russian phone company MegaFon last year. According to the actor, the process went smoothly enough that he felt comfortable selling his likeness for future digital projects.

"I liked how accurately my character turned out," Willis said in a post on Deepcake's website. "It's a mini-movie in my usual genre of action-comedy. For me, it's a great opportunity to go back in time.”

The actor added, "With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in filming. It's a very new and interesting experience. , and I thank our entire team.”

While the technology has worked for commercials, where the mere presence of a celebrity is often enough to make an impact, it's unclear if and when it will be sophisticated enough to work for large-scale film and television projects . In the meantime, Willis fans can look forward to the films he completed before retiring, including 'Vendetta', 'Fortress: Sniper's Eye', 'The Wrong Places' and 'Die Like Lovers'. p>
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Bruce Willis sells rights to recreate his likeness to Deepfake Firm - Report

Bruce Willis recently announced his retirement from acting when his family revealed his diagnosis of aphasia, but that doesn't mean you'll never see the 'Pulp Fiction' star on screen again.

News from The Telegraph reveals Willis has sold the rights to digitally recreate his likeness, allowing the actor to "appear" in film and TV projects without ever having to set foot on set. The tech magic is handled by Deepcake, a new company that specializes in creating "digital twins" of A-list celebrities.

While Willis is the first major celebrity to sell the rights to his physical appearance in this way, the trend of using AI technology to recreate iconic performances is clearly gaining momentum. James Earl Jones was recently credited for portraying Darth Vader on "Obi-Wan Kenobi," but the 91-year-old actor hasn't recorded any new dialogue for the Disney+ series. Instead, he allowed the show's producers to digitally recreate his voice and signed the rights to continue doing so for future "Star Wars" projects.

Related Related

Deepcake recently put its new technology to the test, allowing Willis to make a digital appearance in an ad for Russian phone company MegaFon last year. According to the actor, the process went smoothly enough that he felt comfortable selling his likeness for future digital projects.

"I liked how accurately my character turned out," Willis said in a post on Deepcake's website. "It's a mini-movie in my usual genre of action-comedy. For me, it's a great opportunity to go back in time.”

The actor added, "With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in filming. It's a very new and interesting experience. , and I thank our entire team.”

While the technology has worked for commercials, where the mere presence of a celebrity is often enough to make an impact, it's unclear if and when it will be sophisticated enough to work for large-scale film and television projects . In the meantime, Willis fans can look forward to the films he completed before retiring, including 'Vendetta', 'Fortress: Sniper's Eye', 'The Wrong Places' and 'Die Like Lovers'. p>