Building a Clientele Quickly: A Practical Guide for Salons

Salon owners looking for new clients don't just want to increase their revenue: new clients also offer the opportunity to hone their technical skills, improve the client experience and expand their network even further through reviews and recommendations. So how do you grow your customer base, and fast?

You may have heard that it costs 5 times more to win a new customer than to keep an old one. This means that attracting the right clients for your salon is even more important than building up your clientele quickly. And recruiting and maintaining a strong team of salon staff will help you a lot along the way.

For salon owners willing to venture beyond their comfort zone, it is possible to attract more ideal clients quickly. We've put together this handy guide to best practice strategies for salon owners who:

Finding new customers You are just starting out and have no customers You want more returning customers You want to build a great salon team

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How to get new salon clients

You don't have to be a salon marketing expert to attract new clients. But you should be creative, have an open mind and be ready to experiment with some of our suggestions to attract new visitors to the show.

Social Media Marketing

Social media platforms such as Facebook and Instagram are powerful, free tools that salon owners can use to upload recent before/after photos of clients and create a style portfolio - but that alone won't help you. will not help generate more online engagement, gain more subscribers or turn your subscribers into loyal customers.

Leverage your salon's social media account to:

Establish your salon's brand image. You can use a free graphic design tool like Canva to liven up your social media pages and showcase your salon's unique logo, colors, brand voice, and aesthetic. Give real value to your social media posts with hair care and styling tips, tricks and advice. Make sure your social media posts target a local audience with locally relevant geotags and hashtags. Use Google My Business to ensure your listing appears when people search Google for local salons. Link to your salon website in your posts to make booking with you as easy as possible for potential clients. Allow time and space for clients to post pictures of their new hair or nails in your salon. This is a great trick to get a quick testimonial from your customers. Encourage customers to leave reviews

The people who read your salon reviews aren't just casual readers. Online review readers are eager customers who are ready to book an appointment once they find a salon with the best reviews and great value. Reviews are therefore a particularly effective way to attract new customers, and you can encourage happy customers to leave them by:

Encourage customers to leave reviews. You can offer your customers small perks like 10% off their next hair appointment, a free deep conditioning treatment, a free face wax, or a free product if they write a review and email you. a screenshot. Send follow-up emails after appointments or include review links and/or QR codes on receipts. Make it ridiculously easy - and fast! — for customers to leave reviews on your Facebook page or Google My Business...