Built for you: Dynamic content, granular subscriptions, survey upgrades, and more.

Increased response rates, efficiency and personalization: welcome to the July edition of Built for you.

In July, a study recently published by Harvard Business Review Analytic Service, sponsored by Intercom, revealed what we all thought: customer engagement is the key to retention and loyalty. At Intercom, we're obsessed with our customers' success and have been busy building key features to help you take your customer engagement offering to the next level.

Let's dive in and explore the most exciting things we have in store for you in July.

Increase response rates with the latest survey features

Let's be honest: if a survey isn't quick and convenient, it's tempting to ignore it altogether. We've introduced two new features that will improve your surveys, making them more accessible and engaging, and increasing customer response rates:

Embed your survey in an email to make it easier and faster for your customers to participate. Use the new live preview feature to see your survey through your customers' eyes before you launch it.

Targeted and personalized conversations at scale with Dynamic Content

Improve your customers' experience with more targeted personalized communications. Intercom Dynamic Content leverages your existing customer data to allow you to create highly targeted rules, so you can be sure you're sending the right message to the right audience at the right time.

Maximize your team's time by linking custom bots

Produce relevant content in the most efficient way. Custom bot binding means the end of duplicate content between bots. Now your support teams can create a bot that focuses on a certain topic (e.g. refunds) and then link it to multiple bots so they can pull the information your customers need, when they need it. need.

Juggle multiple mailing lists with granular subscription management

Consolidate your marketing stack and send multiple marketing communications (newsletter, onboarding, product announcements, promotions) from a single tool. Granular subscription makes it easy for customers to turn off non-essential communications without missing out on what's important to them, allowing them to manage their own personalized experience.

Create a more personalized support experience with updated sender address settings

Map your sender address to the inbound address your customers are contacting you from with Intercom's updated sender address settings. With this option, if a customer contacts you through support@examply.com, your responses will also come from support@examply.com, creating an extra level of personalization and protection.

Want to hear from other Intercom customers or give us feedback? We'd love to hear from you on Interconnected - our customer community forum. Come say hello