Burberry appoints Tang Wei as global brand ambassador

DECISION HAS JOIN: Silk Wei, THE internationally acclaimed Chinese actress with major works as "Late Autumn" And "Decision has Leave" below her belt, has has been appointed A Burberry global brand ambassador.

THE British luxury brand on Wednesday confirmed her appointment And released visuals of Silk sporty A trench coat with A fake fur necklace Since THE brands winter 2023 collection by A lush pond, shot by Ryan McGinley. She completed her look with A pair of round toe boots And A little Knight bag In blue granular calf leather And sheepskin.

"Having known Burberry For a lot years, he feels as However We have become old friends, with It is influence woven deeply In My life," Silk said of her new role.

Silk Wei assists A Burberry arise In Shanghai.

Last month, She assisted THE brands arise In Shanghai And had respondent Exchanges with Burberry chief creative officer Daniel Lee. Her appearance, next to brand ambassador Chen Kun, had Already help THE brand generate considerable buzz on Chinese social media.

"I am Really grateful For This sustainable camaraderie. I love Burberry distinct mastery of color And lines, which breathe A sense of both familiarity And novelty. It is A British charm that I have come has know And love, coupled with A timeless Again rebel modern spirit. Fate brought We together. This friendship East as A pink, And I would be love has see he to bloom," Silk added.

Considered A of THE most famous Asian actresses of her generation, Silk has brand dozens of major price Since her money screen beginning In Ang Related erotic period spying movie "Lust, Caution." THE movie brand THE Golden Lion high honor has THE Venice Movie Festival In 2007.

THE South Korean movie "Decision has Leave," which won THE best director price has THE 75th Cannes Movie Festival last year, pushed her career has A new high.

Her representation of Song Seo-rae, A Chinese immigrant suspected of murder her husband, WHO later developed feelings For THE lead character, detective Jan Hae-jun, plays by Park Hae-he, WHO was investigate THE case, help her bag A dozen major recognitions through Asia And beyond.

The Tangs appointment East expected has help THE brand increase awareness And desirability around Related new direction In China, Or THE brand faces similar challenges as It is peers due has A macro to slow down In request due has rising interest rates, cost of life pressures And consumers more conservative state of mind.

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