Can Sweden maintain its lead in the music industry?

Image source, Getty Images
By Maddy SavageBBC News, Stockholm
From Abba to Spotify, Avicii to Soundcloud, Stockholm has given birth to some of the the world's most successful musicians and music technology companies. With seven wins, Sweden has won the Eurovision Song Contest more than any other country and Malmö will host the competition this year.
This heritage is evident moments after stepping off the metro at Stockholm Central Station.
Sergels torg, the capital's main square paved with black and white triangles, is home to Avicii Experience, an interactive museum celebrating the late Tim Bergling. He grew up here and became one of the world's best-selling DJs under his stage name Avicii.
On the fifteenth floor is Per Sundin, CEO of Pophouse Entertainment which runs the museum. The company is focused on creating the "next generation" of high-tech entertainment experiences, with a portfolio that also includes the Abba Voyage stage show in London, performed by avatar versions of Sweden's biggest supergroup.
He is drawing up plans for a new show in 2027 involving digital versions of American rock band Kiss, after testing the technology at the band's last real concert. last year.

Entertainment Mar 15, 2024 0 8 Add to Reading List

Can Sweden maintain its lead in the music industry?

Photo taken in 1974 in Stockholm showing the Swedish pop group Abba with its members (from left) Benny Andersson, Anni-Frid Lyngstad, Agnetha Faltskog and Bjorn Ulvaeus posing after winning the Swedish branch of the Eurovision Song Contest

By Maddy SavageBBC News, Stockholm

From Abba to Spotify, Avicii to Soundcloud, Stockholm has given birth to some of the the world's most successful musicians and music technology companies. With seven wins, Sweden has won the Eurovision Song Contest more than any other country and Malmö will host the competition this year.

This heritage is evident moments after stepping off the metro at Stockholm Central Station.

Sergels torg, the capital's main square paved with black and white triangles, is home to Avicii Experience, an interactive museum celebrating the late Tim Bergling. He grew up here and became one of the world's best-selling DJs under his stage name Avicii.

On the fifteenth floor is Per Sundin, CEO of Pophouse Entertainment which runs the museum. The company is focused on creating the "next generation" of high-tech entertainment experiences, with a portfolio that also includes the Abba Voyage stage show in London, performed by avatar versions of Sweden's biggest supergroup.

He is drawing up plans for a new show in 2027 involving digital versions of American rock band Kiss, after testing the technology at the band's last real concert. last year.