Cannabis entrepreneurs applaud Twitter's decision to let them advertise

Did you hear a collective cheer going up just before Valentine's Day? It may have been cannabis entrepreneurs rejoicing at the news of a major policy change on Twitter that will now allow cannabis ads on its platform. Cannabis advertising is strictly regulated and very limited, and other major internet platforms, Facebook and Google, do not allow any form of marijuana marketing. Advertisers on Twitter will still need to follow state and local regulations, but this decision is important for the fledgling industry, especially if other internet giants follow suit.

Some entrepreneurs are already thinking about how they will use the platform. Aaron Rivadeneyra, director of e-commerce at KIVA, a California-based company that offers THC, CBD and CBN-infused gummies, chocolates, mints and chews, says the company is worth exploring ads paying on Twitter to promote existing products. products and "creating hype for launches" of new products. "Twitter will enable Kiva and cannabis to engage in digital social conversation like never before," he said.

Ashley Fields, senior vice president of marketing and communications at cannabis beverage maker Cann, hailed the new rules as a step to narrowing the disparity between the ways alcohol and cannabis-infused beverages can be announced. The rise in opportunities to market beverages like Cann shows that the conversation is moving towards standardization, legalization and "goodness of substance," she said.

5W, a PR agency that launched a CBD and cannabis division in 2018, sees plenty of possibilities. Executive Vice President Paul Miser, said the new rules could affect customers across all cannabis-related categories like women's and men's skincare, pet products, edibles, wellness. being, pain relief, sleeping pills, food, drink...