The clock is ticking on the countdown to WWC2023, just like TikTok

July 13 – FIFA has teamed up with TikTok to deliver bespoke content from Australia and New Zealand during the Women's World Cup which kicks off on July 20.

Content will include behind the scenes moments, team arrivals, live pre-match content promoting the game and where to watch it, match highlights, player and manager reactions . Content can be accessed via the FIFA Women's World Cup Hub on TikTok, which will also include content from FIFA, official broadcasters, national teams and players, as well as links to access the schedule and scores matches.

"We are delighted that TikTok has chosen FIFA to provide dedicated, creative and entertaining video content throughout what will be a groundbreaking FIFA Women's World Cup. Our teams will use the best formats and the best tone to promote women's football and reach a young and diverse audience willing to consume and engage with football,” said outgoing FIFA Secretary General Fatma Samoura.

FIFA said there have been over 38.2 billion views on #FIFAWorldCup, #FIFAWomensWorldCup and #FIFAWWC to date. FIFA currently has 1.1 million followers on TikTok @FIFAWomensWorldCup.

Harish Sarma, global head of sports at TikTok, said it has become a go-to destination for women's sports content.

"As we celebrate one of the biggest women's sporting events of the year, we are delighted to be working with FIFA to bring dedicated Women's World Cup content to our global sporting community, giving them a front-row seat for all the action. Our collaboration with FIFA builds on our commitment to shine a greater spotlight on women's sport while providing players with the equal representation and recognition they deserve," said Sarma. .

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