Cocktails in comfort: why homewear is the new must-have basic

Forget your old varsity sweaters and droopy leggings. After the pandemic, a whole new category of clothing is emerging, specifically designed to be worn inside rather than outside the home.

Home wear, rather than ware, includes items that fall somewhere between loungewear and sleepwear. Rooms comfortable enough to binge on Netflix but just as presentable so you don't panic when a delivery driver knocks on the door.

In place of sweatpants come house robes, dresses, shoes, and even pajamas that you wear around the house before you put on your pajamas to go to bed.

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"It's all about the lazy philosophy," says Laura Shippey, women's fashion manager at Toast. “There is a ritual around putting on comfortable clothes with beautiful fabrics, just for indoors. pieces.

Her latest offerings include roomy cashmere and striped linen dresses, relaxed herringbone linen suits and cotton jumpsuits.

The category taps into the wider global sleepwear market valued at over £8m in 2019 and is expected to reach over £14m by 2027, according to Allied Market Research.

Loungewear is quite specific in its subject matter. You wouldn't be cleaning in a velvet bathrobe from Olivia von Halle, but you could wear one while sipping a cocktail at home. Or at least that's what designers are aiming for.

The British designer, who founded her label in 2011, explains that her Lila silk pajamas, which are reinvented in different prints each season, continue to be a bestseller. For winter, the Fifi pajamas with removable faux fur cuffs are also popular. Similarly, the Ukrainian brand Sl...