CommerceIQ Brings Analytics Advantage to Retail with Acquisition of e.fundamentals

We're excited to bring Transform 2022 back in person on July 19 and virtually from July 20-28. Join leaders in AI and data for in-depth discussions and exciting networking opportunities. Sign up today!

CommerceIQ, a US-based retail e-commerce management platform that helps small and medium-sized enterprises (SMBs) achieve profitability and capture market share, today announced the acquisition of UK-based start-up e.fundamentals, which provides Digital Shelving Analytics (DSA) for retail management support and more.

Guru Hariharan, founder and CEO of CommerceIQ, said in a press release that CommerceIQ customers have asked the company to accelerate its coverage with all global retailers important to their respective businesses. He noted that CommerceIQ's acquisition of e.fundamentals meets this demand, adding world-class digital shelf analytics and support for more than 440 retailers in 40 countries.

Since the pandemic, the business has gone through several changes: from soaring fuel prices to supply shortages that don't meet pent-up demand, and the world is still trying to adjust to the new normal . COVID-19 may have forced the digital shift in the e-commerce industry, but the impact of this change is likely to be permanent. To survive in the new normal – a world plagued by supply chain, storage and logistics challenges amid booming buying activity – companies must think and act differently when it comes to technology investment .

The big guns in the e-commerce space are ramping up processes to keep pace, with Statista pegging retail e-commerce sales in 2021 at around $4.9 trillion worldwide. It is estimated that this figure will increase by 50% over the next four years, reaching approximately $7.4 trillion by 2025. , supply chain and advertising to help customers win big.

Transform 2022

Join us at the leading Applied AI event for enterprise business and technology decision makers on July 19 and virtually July 20-28.

With this acquisition, CommerceIQ says it now has a product that combines modern workflows and in-depth analytics to uncover assortment gaps, retail media targeting opportunities and new recommendations that help customers focus on priority actions to manage their digital shelf presence at retailers. .

CommerceIQ's e-commerce management tools automate and unify aspects such as category analytics, retail media management, sales and operations under one roof.

Following the acquisition, CommerceIQ says businesses can now use its platform to do the following:

● Drive profitability: optimize business spend and joint business planning (JBP)...