Conmebol chooses Sportradar to commercialize data rights in the worldwide betting market

July 7: Sportradar has secured the rights to be the exclusive worldwide rights holder of audio and video betting data from Conmebol for its club competitions and a large part of its national team championships.

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Described as an "exclusive multi-year deal", the deal covers worldwide rights for the men's and women's Copa Libertadores, Copa Sudamericana and Copa Recopa for the next four seasons.

The agreement started with the current season with Copa Libertadores U20, Copa Libertadores Futsal (men and women) and Copa Libertadores Beach Soccer.

This is the first time that domestic broadcast betting rights for Conmebol club competitions have been offered in the region where there has been an explosion of online betting operators.

"We are pleased to strengthen the relationship with Sportradar, one of the best companies in terms of technological innovation and transparency in global sports betting. We are sure that the prestigious Conmebol club tournaments, with more of 60 years of history, will be an excellent showcase to be able to get closer to the true fans of South American football", said José Astigarraga, General Secretary of Conmebol.

Sportradar has more than 900 customers around the world who collect its data, with the company investing heavily in the development of advanced technologies, such as computer vision and AI.

Conmebol also has an existing relationship with Sportradar Integrity Services, which focuses on monitoring betting markets for suspicious match-fixing activity.

Carsten Koerl, Global CEO of Sportradar, said: "Sportradar has over 20 years of experience creating innovative products from data, and as a market leader, we are best positioned with the technological expertise and industry relationships to help Conmebol expand its reach. South American football has one of the most passionate fanbases in the world, and we look forward to working closely with the federation to support their commitment.”

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