Content Creation: Its Importance and a Guide to Get You Started

Digital media has redefined "content marketing"!

Over the past decade, the way we interact with brands, celebrities, friends and foes has changed dramatically. We are all connected through a digital world and many of us create content!

What is Content Creation?

Content creation is the production of information or marketing materials for an audience. Content creation in marketing often involves informative or educational content combined with a brand message.

Digital advancements have allowed the content creation process to evolve exponentially in recent years. The multiple steps of producing great content, from ideation to measuring performance, just got less tedious with content creation software.

Because it's easier, there's no shortage of content these days, and content creators aren't just marketers. A 10-year-old boy creates a Snapchat story while a 45-year-old man makes a photo collage to share his latest road trip.

For most of us, we create content to share how awesome our lives are (you're doing wonders, honey!) and to fish for likes and reposts, i.e. to have influence.

If you found this article, you're looking for a more focused approach to understanding content creation, its importance, and how you can create work that hooks your audience.

Let's dive into the world of content creation, starting with its importance.

Why is content creation important?

In 2021, the average time an adult spent consuming digital content daily was 8 hours. With stats this high, there is an obvious increase in digital marketing efforts leading to more digital content creation.

of total media ad spend went to digital ads globally in 2021.

Source: eMarketer

Let's break down the areas that content affects and how they help grow a business.

Builds Brand Awareness: Creating consistent content that aligns with your brand message creates a library of valuable resources that your audience begins to associate with you. Over time, with increased brand visibility, consumer community and trust will increase. Engages upper funnel (ToFu) and middle funnel (MoFu) audiences: With so much digital content, it's imperative that consumers engage with the brand before they are ready to make a purchase. Supports Search Engine Optimization (SEO): With SEO, consumers are more likely to find your content. Engaging content could be your target audience's first point of contact, bringing them closer to a positive buying decision. Builds Trust and Expertise: Build a reputation for expertise in your field with consistent and effective content. To help customers solve their problems. Generate leads The one thing we're all behind! ToFu or MoFu content attracts potential consumers and finds leads. For example, a subscription to a newsletter or a daily quiz gives you access to their inboxes.

At this point, if you're convinced that content drives business growth, let's move on to the most popular types of content.

What are the different types of content?

Like us humans, content comes in all shapes and sizes. They all have their importance, their impact and their returns. Therefore, understanding content mapping is essential i.e. each type of content serves a specific purpose and reaches the targeted stage of the buyer's journey.

In recent years, marketers have also observed changing trends in content creation. Some of the most common types used in digital marketing are listed here:

1. Infographic: Want to share a process or statistics? Infographics, which are quick to grasp and top of the funnel, visually represent this type of information.

Better content mapping: latest trends, stats, flowcharts or milestones. Relevant platforms: all social media platforms, between website content Here is an example infographic explaining the retail supply chain: