Data is the magic bullet for your business in a slow economy

The opinions expressed by entrepreneurs contributors are their own.

History has shown that the best weapon against uncertainty is information. During the pandemic, companies with a good understanding of their situation, from their customers to their suppliers, based on their ability to manage data effectively, performed much better than others.

Now understanding your business on both a microscopic and holistic level is more critical than ever. As the threat of potentially tougher times looms, information must be seen as the central tool in leading a business through the storm.

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