Data.ai: Consumers spent $129 billion on in-app purchases in 2022

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A 2022 year-end report from Data.ai predicts that consumer spending on in-app purchases and consumables will reach $129 billion. This marks a slight contraction in the market, down 2% from $131 billion in 2021.

Given the downward economic pressure in the market, this slight decline is expected. Another factor driving this change is the reduction in restrictions related to COVID-19. Consumers are spending more of their disposable income on experiences than they have since 2020.
iOS versus Android

Apple's App Store continues to drive more spend than Google Play. App spending on iOS is expected to total $83 billion, while Android will account for the remaining $46 billion.

Apple's App Store and Google Play felt a market downturn. Both platforms have seen their annual numbers decline at roughly the same rate. That means Apple will still account for about 65 cents of every dollar spent on mobile apps this year.
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GamesBeat Summit: Into the Metaverse 3

Join the GamesBeat community online, February 1-2, to review the results and emerging trends within the metaverse.
register here
Games still represent the majority of spending on both platforms, but particularly so on Android.

While spending has slowed, the number of first app installs per year continues to rise. Compared to 140 billion downloads and 8% growth in 2021, Data.ai forecasts 151 billion downloads in 2022 for 9% growth. That means an additional 11 billion apps were downloaded this year.

Android devices are driving this growth. New downloads increased by 12% on Google Play, reaching approximately 117 billion. By comparison, downloads on iOS were roughly flat, up 1% year-over-year to nearly 34 billion.

As iOS slows downloads, Android users in emerging markets are driving download growth. These users accounted for 73% of app downloads globally. However, this group accounted for 28% of expenditures. While Alphabet may not be feeling the gains yet, this user acquisition could literally pay dividends in the future.
Data.ai's Escape Games

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Connect with the leaders of gaming and the online metaverse at GamesBeat Summit: Into the Metaverse 3 on February 1-2. Register here.

A 2022 year-end report from Data.ai predicts that consumer spending on in-app purchases and consumables will reach $129 billion. This marks a slight contraction in the market, down 2% from $131 billion in 2021.

Given the downward economic pressure in the market, this slight decline is expected. Another factor driving this change is the reduction in restrictions related to COVID-19. Consumers are spending more of their disposable income on experiences than they have since 2020.

iOS versus Android

Apple's App Store continues to drive more spend than Google Play. App spending on iOS is expected to total $83 billion, while Android will account for the remaining $46 billion.

Apple's App Store and Google Play felt a market downturn. Both platforms have seen their annual numbers decline at roughly the same rate. That means Apple will still account for about 65 cents of every dollar spent on mobile apps this year.

Event

GamesBeat Summit: Into the Metaverse 3

Join the GamesBeat community online, February 1-2, to review the results and emerging trends within the metaverse.

Games still represent the majority of spending on both platforms, but particularly so on Android.

While spending has slowed, the number of first app installs per year continues to rise. Compared to 140 billion downloads and 8% growth in 2021, Data.ai forecasts 151 billion downloads in 2022 for 9% growth. That means an additional 11 billion apps were downloaded this year.

Android devices are driving this growth. New downloads increased by 12% on Google Play, reaching approximately 117 billion. By comparison, downloads on iOS were roughly flat, up 1% year-over-year to nearly 34 billion.

As iOS slows downloads, Android users in emerging markets are driving download growth. These users accounted for 73% of app downloads globally. However, this group accounted for 28% of expenditures. While Alphabet may not be feeling the gains yet, this user acquisition could literally pay dividends in the future.

Data.ai's Escape Games