Datajoin breaks down marketing data silos with micro-integrations

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Selling today is all about technology. Businesses around the world use solutions like Salesforce, Apollo.io, and Marketo to automate key aspects of their workflows and quickly identify and convert leads. The process works well, but most of these marketing technology (martech) tools operate in siled environments rather than talking to each other. This can create data gaps and prevent teams from realizing the full potential of their technology stack.

While internally built integrations can be useful, developing them can be a challenge. Basically, you have to request an integration, after which the engineering and IT teams have to code it. They will also need to support integration with extensive data architecture, engineering resources, and ongoing maintenance. The whole effort can take from 7 to 18 months.

Utah-based Datajoin aims to simplify this challenge by providing B2B marketers with micro-integrations: an automated no-code product that integrates first-party sales and marketing data from different existing applications . The company raised $3.5 million in seed funding today.

Micro-integrations, according to Datajoin, simplify the complex process of identity resolution and application-to-application integration. Simply identify the data points you need and the product automatically surfaces the data in the target application. No data platform or engineering resources needed.

"Datajoin's micro-integrations make onboarding simple and easy, with implementation measured in days, not months," said Sam Fonoimoana, founder and CEO of the company.

The company currently offers two micro-integrations. The first brings deal and pipeline information from Salesforce CRM into the Adobe Analytics analysis workspace. This gives business users a complete view of their data, allowing them to understand the impact of campaigns and content on the pipeline and deals made so far. Meanwhile, the other is for Adobe Analytics and Marketo.

Datajoin claims that its integrations are specifically designed for martech data and only work as a kind of messenger without storing anything. The company says it has already attracted several Fortune 500 companies, including Adobe, Cisco, Comcast and ARM.

"Some of the most sophisticated enterprise marketing technology companies in the world...the Datajoin team are 'data ninjas'. Their value proposition immediately surfaced in conversations with clients, as they got results multiplied by 10", Mitch Rencher, MD. to Sepio, who led the seed tour, said.

With this funding, the company will seek to expand its customer base and hire talent in functions such as product, engineering, marketing and sales. It plans to gradually add more integrations to its portfolio, supporting other relevant martech apps such as HubSpot and Zoho CRM.

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