David Gandy takes wellness to Selfridges

LONDON — David of all trades.

Model and entrepreneur David Gandy takes his Wellwear brand from direct-to-consumer to the masses by teaming up with its first retailer: Selfridges.

"When I was young I always rode to London with my mother and grandmother to seeing the Christmas lights and doing Christmas shopping. Selfridges was always a highlight of the day; it seemed such a magical place,” Gandy told WWD, recalling his earliest memory of the store.

Wellwear was launched in September 2021 with the aim of creating eco-friendly basics in solid colors - no frills, just comfortable clothes that appeal to Gandy outside of his professional life.

He decided to sue Selfridges for his work in wellness and menswear , plus it's one of the few department stores that talk about sustainability. The company has set a goal to achieve 45% of circular transactions from circular products and services by 2030 by stocking products that meet its environmental and ethical standards.

David Gandy Wellwear Courtesy of David Gandy

"I've always loved how [despite being built by an American] Selfridges is a iconic British institution that is constantly evolving with the times,” said Gandy.

"This is one of the most forward-thinking department stores in the UK, with an impressive reach outside of the London bubble, which I think is so important that brands can often overlook,” he added.

Wellness has been in Gandy's spirit for over a decade. In the meantime, he has explored the trials and tribulations of building a brand through his partnerships and collaborations. Her eight years of working with Marks & Spencer have helped...