Daymond John says Adidas in a tough spot with Kanye West

TMZ.com
Daymond John says Adidas has a huge decision to make about Kanye West... he says the relationship can blow up or break down, and the big problem is Ye's unpredictability.
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The "Shark Tank" star joined us Friday on "TMZ Live" to discuss Adidas announcing it was reviewing its partnership with Kanye following his controversial YZY fashion show in Paris -- you know, the one where he wore the "White Lives "Matière" T-shirt.

Daymond says Adidas is going to have a very tough decision to make. He says Ye can make or break the brand, but the X-factor is Kanye's volatility, which is a big risk no matter what direction Adidas takes.

As we reported, Ye's volatility showed up almost immediately after Adidas' announcement: He accused the company of raping and stealing his ideas. Oh, and he boldly declared that he IS Adidas.

Daymond added...he hopes the two sides can come to an agreement, because it's in their interest to do so. Interestingly, he thinks the final decision will not be made by thinking only about the end result.

Entertainment Oct 7, 2022 0 57 Add to Reading List

Daymond John says Adidas in a tough spot with Kanye West

TMZ.com

Daymond John says Adidas has a huge decision to make about Kanye West... he says the relationship can blow up or break down, and the big problem is Ye's unpredictability.

The "Shark Tank" star joined us Friday on "TMZ Live" to discuss Adidas announcing it was reviewing its partnership with Kanye following his controversial YZY fashion show in Paris -- you know, the one where he wore the "White Lives "Matière" T-shirt.

Daymond says Adidas is going to have a very tough decision to make. He says Ye can make or break the brand, but the X-factor is Kanye's volatility, which is a big risk no matter what direction Adidas takes.

As we reported, Ye's volatility showed up almost immediately after Adidas' announcement: He accused the company of raping and stealing his ideas. Oh, and he boldly declared that he IS Adidas.

Daymond added...he hopes the two sides can come to an agreement, because it's in their interest to do so. Interestingly, he thinks the final decision will not be made by thinking only about the end result.