Removing cold subscribers from your mailing list using ConvertKit

In the third and final article in our series on cleaning up your email list with ConvertKit, we'll show you how to remove cold subscribers from your list.

Welcome to the exciting conclusion to our three-part series where we walk you through removing cold subscribers from your email list. If this sounds like a scary decision, fear not! Trust that you are making a good choice for the health of your email list.

In the first blog post and first video, we walked you through the thought process behind deleting a whole bunch of your email subscribers. In the second article and video, we walked you through setting up the automation and re-engagement email sequence to identify cold subscribers on your list.

In this third article and accompanying video, we'll show you how to remove the final list of cold subscribers.

We'll go through the process of reviewing and interpreting the results of the re-engagement email sequence, and then we'll remove the people who need to be removed.

Mindy's video walks you through the process in detail:

Let's start by looking at the results of the re-engagement email sequence you created in ConvertKit.

Open your sequence and you should see something like this:

(You may find that a small number of subscribers born are "blocked", and did not complete the sequence. Watch this part of Mindy's video for more details on what to do if this is the case.)

Next we'll look at the email sequence reports.

Click the middle icon in your sequence (Email Maintenance: Cold List Pruning 2021-08 in the screenshot below), then click Reports at the top.

Here you can examine the performance of your re-engagement sequence.

You'll see a list of emails in the sequence, along with their open and click-through and unsubscribe rates...