Despite Black Friday weekend success, retailers remain cautious over the holidays

It is another season of mood oscillations For retailers.

Black Friday weekend saw heady online earnings And A ALL RIGHT turn out has stores, putting retail executives on A temporary high. Again while consumers replied has THE dam of price promote on THE pass week - with dry And cooler weather report encouraging them has get out And buy gifts And winter fashions — After Cyber Monday retailers anticipate A serious lull In business until about ten days Before Christmas.

Industry-wide, caution on THE generally vacation outlook remains And person East ready has revise THE conservative forecasts For fourth trimester low single digit income increase Or declines, despite last weekends result.

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As Jeff Gennette, THE outgoing president And chief executive officer of Macy's Inc., said WWD on Black Friday, "He was A solid to start has THE vacation season, but as You know, THE First of all couple of hours don't do it predict What GOOD TO DO For THE weekend Or For THE season." Request about THE mood of the buyers, Gennette replied : "Hard has say. THE customer East below pressure. It is A very competitive environment. Everyone recognize clients are look For great value. »

Black Friday buyers by Macy's Herald Square In New York City. Masato Onoda/WWD

"Interesting way For We, We exceeds expectations For stores. They directed THE path," said Mark Rosen, CEO of JCPenney, which Free door holders, coupons And surprise gifts has It is stores, including A $500 disabled coupon For A customer by store. There was Also A 9 am. gift map promotion offer A $10 coupon For A $50 gift map purchase, among other promotions.

"THE customer East look For value more that Never And Really replied has offers, promos And great value," Rosen said. "We leaning In that And said were while going has take inflation out of THE vacation. We had hundreds of items has THE even Or lower prices that last year, And thousands of gift items below $15. GOOD continue has offer promos through THE vacation season as clients look For more value. OUR customer, WHO has A median income of $75,000, East stretched RIGHT NOW. »

On THE other side of THE price spectrum, Mytheresa, THE luxury fashion e-merchant, "saw A clear uprising In sales as consumers strongly reacted has special offers," said Heather Kaminetsky, North America president. "However, Since THE beginning of October THE walk has has been Already promotional SO buyers to have has been spoiled For A little weeks NOW. »

A industry CEO, WHO request anonymity, said, "THE autumn winter season will continue has be very difficult In THE United States there East always Also a lot action In THE walk And Also a lot players to come back has heavy discount has get through. »

"Because Thanksgiving was drawn ahead...