Digital Turbine: Mobile game ads can be more impactful than social media ads

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Digital Turbine, In Partnership with Apptopia, released A study highlighting THE opportunities For brands has reach consumers via mobile Games. According to has THE report, Games account For 10.6% of time spent on mobile Phone(s, but only capture 3.9% of total announcement expenses. Given that 70% of WE. consumers play mobile Games And 21% of these players rarely Or Never to use social media, There is A opportunity For brands has reach their target audience in the game.

THE report looks In specific opportunities In four genres: word, puzzle, map And action Games. In these kinds, Digital Turbine identified THE other types of apps these consumers used, their interests And other purchase characters. These were indexed against THE WE. population as A entire has to show how overrepresented these groups are among players. In the same way, THE report Underlines specific brands that were more popular that average has each gender public.

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"In A difficult environment, mobile game East A channel that can help brands realize their 2024 goals. This East because WE consumers spend A average of 28 minutes every day immersed In mobile Games. With advertisers allocate less that 4% of announcement spend has This high increase platform, mobile game East A opportunity For brands has stay apart Since THE mess And capture up has 9x more attention that they can on other video platforms as Tic Tac, Meta, Or Youtube," said Delighted Pimplaskar, director of marketing has Digital Turbine.

Word players are aptitude Fans, news amateurs, And adventure passionate according to has THE results. Players are 31% more likely has to use aptitude apps And 29% more likely has to use news apps that average. In addition, they are 23% more likely has play sports And 22% more likely has be interested In adventure/extreme sports. Their high brands In select categories are Crown (+54%), Urban Outfitters (+45%), Delta (+30%) And Panera Bread (+30%).

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