Dive deep into consumer-focused technologies based on personal experiences

The opinions expressed by entrepreneurs contributors are their own.

The demand for excellent customer experience is increasing with the emergence of new technologies. These days, it's not enough to have great software that works seamlessly without a hitch. Today, if a company wants to stand out, it must also have a personalized, data-driven and customer-oriented approach. So let's dive into consumer-facing technologies based on our personal experiences:

Happiness and comfort as markers of a great customer experience

People around the world have higher levels of stress and a general feeling of uncertainty after the pandemic. Just as Forrester predicted for 2022, they tend to choose brands that provide comfort and positive emotions. We believe the reason for this is that humans tend to seek general stability and comfort in order to feel secure and know what tomorrow holds. Thus, companies should use this innate human desire to satisfy the needs of their customers.

And there are different ways to do it, depending on your niche. For example, augmented reality (AR) can be used, allowing customers to see the end result. Architects and furniture brands can use augmented reality to reduce levels of uncertainty and stress by showing what an apartment will look like after renovation or what a room space will look like with new furniture. Such experiences allow customers to be more sure of a purchase and make the purchase decision immediately.

Related: 12 Golden Rules for a Customer Experience Strategy

Emotionally Empower Customers as a Brand, or Get Lost

It may sound fictitious to you, but products or services that are provided without any emotional resonance are left behind in the competitive market. In May 2021, a Gartner report claimed that 46% of consumers couldn't tell one digital experience from another. This is especially relevant for people who are unfamiliar with technology trends. The only experiment people are interested in is a successful experiment. But here's the thing: everyone has feelings and emotions. If your business can make someone happier and feel good about themselves, that's a win, simply because humans tend to seek pleasure and avoid conflict.

Acting on brand values ​​to build customer loyalty

Focusing on brand values ​​can be extremely rewarding. According to Microsoft, 96% of customers say fluidity is vital when choosing brand loyalty. For example, those who position themselves as a sustainable brand must not only produce good quality products, but also attract customers who support their mission: the sustainable production of goods. For example, Taylor Stitch, an ethically produced menswear brand, offers 20% off a new customer's purchase and rewards brand advocates with a voucher. Buyers who were referred by a friend have a 3 to 5 times higher conversion rate.

Accept the new reality

Gartner predicts that 25% of people will spend at least 1 hour a day in a metaverse by 2026. Whether you run a small business or a small business, eventually we'll have to admit that the future has arrived. And if you still don't have a metaverse strategy, start thinking about developing one, because that's the next battleground for the best customer experience. Brands will soon communicate directly with customers, and whoever has that customer-centric approach will win the game.

Team collaboration for a pleasant customer experience

As a company, we are willing to go the extra mile for customer satisfaction. This is why teams from different departments will have to collaborate...