Dynatrace Unifies Core Analytics Capabilities to Better Understand the Customer Experience

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Dynatrace, headquartered in Massachusetts, which provides a layer of intelligence to monitor and optimize application development, performance, and IT infrastructure, today unified two key features into its core offering: log analysis and digital experience monitoring (DEM). This decision will allow companies to better understand customer experiences, which will result in better product optimization.

Today, the process of tracking customer journeys revolves mainly around observability solutions. However, most of these platforms provide isolated data, which means siled teams have to manually connect things in order to get a clear view of what's happening on the end-user side. The task becomes particularly complex when you have to follow specific user journeys.

With the latest unification, Dynatrace closes this gap and automatically links event logs and session data from the DEM tool in one place. This allows development teams, whether front-end or back-end, to easily dive into the logs and specific user sessions that generated them to gain deeper insights into the product experience. Unified data also includes video replays of any clicks, taps, or swipes performed by the user, thanks to DEM's session replay capability.

"As technology stacks become more distributed and logs and user session data become more fragmented, developers have been challenged to understand the connection between back-end system performance and the front-end user experience," said Steve Tack, senior vice president. product management at Dynatrace. “By bridging this gap and unifying logs, user sessions, and visual session replays, Dynatrace makes it easier for teams to ensure optimal user journeys while proactively resolving any issues that may have gone into production without be detected. This automated, customer-centric approach to software optimization gives teams the confidence to innovate quickly and at scale. »

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The update, now available to all Dynatrace customers, also saves the team valuable hours spent manually matching logs to sessions.

"Dynatrace's ability to combine logs, user experience, and session replay, all in context, has helped our teams better understand customer pain points and enabled us to improve the performance of our digital services,” explained Andrea Cov, CIO of ConTe IT, a company using the new unified offering.

"Having all of this data in one place has also saved our teams time, allowing them to focus on what matters most: accelerating our growth, driving innovation, and building new features. to make our customers happier," she added.

In addition to Dynatrace, many vendors are active in this segment, including DataDog, New Relic, and C...