EA Sports' FIFA Franchise Generates 31% Increase in Revenue Upon License Expiration

May 12 - Video game EA Sports FIFA, in the final season of its FIFA name license, delivered a massive bonus to the gaming giant.

The video game maker reported an 11% increase in year-over-year revenue in its fourth fiscal quarter to $1.94 billion, contributing $7.4 billion in net revenue for the game. year.

Last quarter's outstanding performance was delivered by the FIFA 23 franchise, which saw a massive 31% year-over-year increase.

In the six months since its launch, EA Sports FIFA 23 has exceeded lifetime sales of EA Sports FIFA 22, becoming the most successful launch in franchise history, EA said in its year-end results report.

Next year, FIFA said it would use its brand name for the launch of its own game, after ending its relationship with EA after failing to reach a new licensing fee agreement and commissions with EA for use of the FIFA name.

FIFA walked away with the name, but EA Sports retains the rights to the game and has agreements with most major leagues and clubs around the world to use their trademarks and player images in the rebranded version of the game. video game that will now be called EA Sports FC.

From the end of this year, the football video game battle will enter a new phase, if FIFA can come up with a game to compete with EA's renowned game. It's a FIFA brand battle against an existing gaming product. EA's advantage is that it already has millions of purchasers of its video game and keeps their details in the new version of the game - most video gamers buy the new version every season. FIFA will start from zero.

"We are excited to build on our momentum, including the highly anticipated launch of EA SPORTS FC later this year. The record performance of live services and increased engagement, particularly from our EA SPORTS FIFA franchise , delivered better-than-expected fourth-quarter net bookings, capping off a strong year-end,” said Chris Suh, EA's Chief Financial Officer.

FIFA seems to have been well and truly dominated in the esports sector and to rub salt in the financial realm, it ceded a 31% increase in sales to EA on release.

Contact the author of this story at moc.l1683963350labto1683963350ofdlr1683963350owedi1683963350sni@n1683963350osloh1683963350cin.l1683963350uap1683963350

Sports May 13, 2023 0 35 Add to Reading List

May 12 - Video game EA Sports FIFA, in the final season of its FIFA name license, delivered a massive bonus to the gaming giant.

The video game maker reported an 11% increase in year-over-year revenue in its fourth fiscal quarter to $1.94 billion, contributing $7.4 billion in net revenue for the game. year.

Last quarter's outstanding performance was delivered by the FIFA 23 franchise, which saw a massive 31% year-over-year increase.

In the six months since its launch, EA Sports FIFA 23 has exceeded lifetime sales of EA Sports FIFA 22, becoming the most successful launch in franchise history, EA said in its year-end results report.

Next year, FIFA said it would use its brand name for the launch of its own game, after ending its relationship with EA after failing to reach a new licensing fee agreement and commissions with EA for use of the FIFA name.

FIFA walked away with the name, but EA Sports retains the rights to the game and has agreements with most major leagues and clubs around the world to use their trademarks and player images in the rebranded version of the game. video game that will now be called EA Sports FC.

From the end of this year, the football video game battle will enter a new phase, if FIFA can come up with a game to compete with EA's renowned game. It's a FIFA brand battle against an existing gaming product. EA's advantage is that it already has millions of purchasers of its video game and keeps their details in the new version of the game - most video gamers buy the new version every season. FIFA will start from zero.

"We are excited to build on our momentum, including the highly anticipated launch of EA SPORTS FC later this year. The record performance of live services and increased engagement, particularly from our EA SPORTS FIFA franchise , delivered better-than-expected fourth-quarter net bookings, capping off a strong year-end,” said Chris Suh, EA's Chief Financial Officer.

FIFA seems to have been well and truly dominated in the esports sector and to rub salt in the financial realm, it ceded a 31% increase in sales to EA on release.

Contact the author of this story at moc.l1683963350labto1683963350ofdlr1683963350owedi1683963350sni@n1683963350osloh1683963350cin.l1683963350uap1683963350