EXCLUSIVE: Brown Girl Jane enters Sephora
Brown Girl Jane East kicking disabled It is seventh fragrance launch And A major retail expansion.
THE functional fragrance brand And 2023 Sephora Accelerate diploma East NOW available online has Zipporah, Or he has exclusively spear It is new Carnival Water of Perfumes as GOOD as three of It is existing perfumes — Dawn, Casablanca And Lamu, each retail For $102 — And THE brands Discovery together, $30.
Brown Girl Jane East THE First of all Black belonging to a woman fragrance brand has launch has Zipporah, according to has founders Malaika Jones, Niah Jones And Tai Beauchamp. Sephora Also door Fenty The beauty Fenty Water of Perfumes, while Chris Collins' eponym range East THE alone Black founded by a man fragrance brand has THE retailer.
Related Articles"Coupling Sephora awareness with OUR innovation And disturbance East, I think, A recipe For success has retail," Malaika said. " We have has been intentional about partnership with brands WHO share OUR values And to want has be additive has A another; he was Never just about retail For THE sake of retail. »
Spear In 2020 as A CBD And sexual well-being brand, Brown Girl Jane teamed up with Firmenich In 2021 has launch It is First of all Spirit of adventure trio of neuroscents, which understand Bahia, Casablanca And Lamu. While three of It is unmanageable CBD offerings are always available directly to the consumer, THE brand has double down on It is fragrance to focus, presentation It is second scent trio last spring And rolling out select perfumes has Thirteen Moon, Macy's And Nordstrom.
Carnival Brands THE brands First of all solo scent launch, with Remarks of Caribbean mango, amber, Golden pepper And whipped musks, And aimed has recall THE festive And accountability spirit of Trinity Carnival, which takes place each year just Before Ash Wednesday And commemorates THE emancipation of slavery In THE Caribbean Since British rule.
"It is THE best to party In THE Caribbean, In A bottle," Malaika said.
Added Beauchamp, WHO Also serves as chief brand officer: "After I spray A fragrance I ask people 'What TO DO You feel?' — with Carnival, THE words are exuberant, happy, excited, festive And famous For yourself. »
HAS last month 15 Percent Pledge Gala In The bone Angeles, he was revealed that Brown Girl Jane had won THE inaugural Sephora Beauty To agree, which offers A $100,000 species price And all year mentoring program For Black beauty business the owners. However THE founders did not specify sales expectations For THE Sephora launch, industry sources think Brown Girl Jane could TO DO between $5 million And $7 million In sales This year.
"We to have always has been about create A community And A brand that We wish We had When We were out In THE world — A that both spoke has A wider audience, And said stories of people WHO are often LEFT out of THE conversation," Niah said. "We begin THE brand on fraternity And that keep on going has be OUR North Star."
Brown Girl Jane East kicking disabled It is seventh fragrance launch And A major retail expansion.
THE functional fragrance brand And 2023 Sephora Accelerate diploma East NOW available online has Zipporah, Or he has exclusively spear It is new Carnival Water of Perfumes as GOOD as three of It is existing perfumes — Dawn, Casablanca And Lamu, each retail For $102 — And THE brands Discovery together, $30.
Brown Girl Jane East THE First of all Black belonging to a woman fragrance brand has launch has Zipporah, according to has founders Malaika Jones, Niah Jones And Tai Beauchamp. Sephora Also door Fenty The beauty Fenty Water of Perfumes, while Chris Collins' eponym range East THE alone Black founded by a man fragrance brand has THE retailer.
Related Articles"Coupling Sephora awareness with OUR innovation And disturbance East, I think, A recipe For success has retail," Malaika said. " We have has been intentional about partnership with brands WHO share OUR values And to want has be additive has A another; he was Never just about retail For THE sake of retail. »
Spear In 2020 as A CBD And sexual well-being brand, Brown Girl Jane teamed up with Firmenich In 2021 has launch It is First of all Spirit of adventure trio of neuroscents, which understand Bahia, Casablanca And Lamu. While three of It is unmanageable CBD offerings are always available directly to the consumer, THE brand has double down on It is fragrance to focus, presentation It is second scent trio last spring And rolling out select perfumes has Thirteen Moon, Macy's And Nordstrom.
Carnival Brands THE brands First of all solo scent launch, with Remarks of Caribbean mango, amber, Golden pepper And whipped musks, And aimed has recall THE festive And accountability spirit of Trinity Carnival, which takes place each year just Before Ash Wednesday And commemorates THE emancipation of slavery In THE Caribbean Since British rule.
"It is THE best to party In THE Caribbean, In A bottle," Malaika said.
Added Beauchamp, WHO Also serves as chief brand officer: "After I spray A fragrance I ask people 'What TO DO You feel?' — with Carnival, THE words are exuberant, happy, excited, festive And famous For yourself. »
HAS last month 15 Percent Pledge Gala In The bone Angeles, he was revealed that Brown Girl Jane had won THE inaugural Sephora Beauty To agree, which offers A $100,000 species price And all year mentoring program For Black beauty business the owners. However THE founders did not specify sales expectations For THE Sephora launch, industry sources think Brown Girl Jane could TO DO between $5 million And $7 million In sales This year.
"We to have always has been about create A community And A brand that We wish We had When We were out In THE world — A that both spoke has A wider audience, And said stories of people WHO are often LEFT out of THE conversation," Niah said. "We begin THE brand on fraternity And that keep on going has be OUR North Star."
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