EXCLUSIVE: Elsa Hosk launches clothing brand Helsa with Revolve

Elsa Hosk launches her own brand, called Helsa.

In collaboration with Revolve Group, the former Victoria's Secret Angel's clothing line will launch Tuesday on the popular e-Tailer and Fwrd's official e-commerce sites. The initial release will include 48 styles ranging from sizes XXS to XL which will be launched to coincide with the company's Revolve Gallery during New York Fashion Week.

Hosk, originally from Stockholm, decided to name the brand Helsa by playing on the Swedish word for the health (hälsa) and create a platform to communicate her vision based on her heritage, her nearly two-decade modeling career, her travel experience and her beliefs for herself and others.

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Elsa Hosk for Helsa, created in collaboration with Revolve Group. Courtesy of Revolve

In creating the line, the model kept in mind timelessness, honesty and minimalism.

"Helsa is my love letter to Scandinavia, where I grew up", said Hosk. "It's a tribute to the emancipation and beauty of women and an ode to nature. In Sweden, I was surrounded by people who were all feminists. We spent most of our time at the outdoors, enjoying the beauty and simplicity of nature. This way of life is at the heart of Helsa and it is what I have taken with me wherever I have traveled and lived."

She added: "Fabrics, colors and cuts are inspired by my favorite essentials, the pieces that I would like to bring to spend time on the islands outside of Stockholm. Feeling and looking my best while living freely and enjoying the moment to the fullest.

The collection will focus on bold yet timeless silhouettes with unparalleled quality and durability. compromise in mind. It includes essentials inspired by Hosk's own wardrobe, such as sweaters, tailored cuts, workwear,...