EXCLUSIVE: Reebok appoints Todd Krinsky as CEO

There's been a changing of the guard at Reebok.

Todd Krinsky, a 30-year veteran of the sports brand, has been elevated to director general, and Matt O'Toole, who had been at the helm for 15 years, will join Authentic Brands Group, the new owner of Reebok, as executive vice president in 2023. Until then, he will work with Krinsky on the transition. < /p>

Krinsky has been a member of Reebok's management team for over a decade and recently served the position of senior vice president of the Reebok Design Group, overseeing product management and the design of the brand's footwear and apparel. During his long career at Reebok, Krinsky has held numerous positions in product development, merchandising and management, sports and entertainment marketing, as well as business unit and category leadership. Krinsky is also credited with spearheading the growth of Reebok's Classics business, built around iconic pieces such as the Classic Leather, a heritage jogger, and the Club C, tennis-inspired court silhouettes. Under his leadership, Reebok's Classics business has grown steadily worldwide for more than a decade.

In an exclusive interview with WWD, Krinsky said his career at Reebok started when he delivered courier for the company three decades ago and he is honored to have been elevated to the highest position. “When I walked through the doors on my first day as a Reebok intern, I was immediately amazed by the brand's dedication to innovation and authenticity. I look forward to working with everyone. Reebok team to unleash the full potential of Reebok worldwide.

Todd Krinsky

"I live and breathe the brand," he continued. "Matt and I have worked together for a very long time and I'm glad he's staying with the ABG family to work on Reebok and other things."

Krinsky said O'Toole "had a great run" at Reebok and after his acquisition, "started thinking about what's next. We're ushering in a new era at Reebok with ABG, so the timing is right. ABG declined to provide further details on O'Toole's role at the parent company at this time. stadium, saying he wanted the focus to remain on Krinsky.

The newly inked CEO said that while other candidates were considered for the job, he thinks his wide range of experience and long experience with the brand helped him land the job.

"We're having a good time right now," he said, guided by the popularity of Reebok. Classical Collections and Training. “We are one of the few brands to have increased market share in the fourth quarter of last year and the first half of this year,” adding that these two collections have seen “exponential” growth during this period. Among the most popular items are the Nano, a training shoe, as well as the Club C collection of classic shoes, he said. "To classify...