First Look: Re/Done Opens Boutique in Paris

Re/Done opens its doors in Paris, marking its international expansion.

The Los Angeles-based brand, launched in 2014 by Sean Barron and Jamie Mazur, is known for reconstructing vintage Levi's denim in modern styles.

Its commercial footprint can be found in West Hollywood and Malibu in L.A., Miami and the Hamptons in New York, and now at 22 rue de Grenelle in the 7th arrondissement of Paris, in the heart of Saint-Germain.

“I wanted to be part of the local environment for my first store [in Paris],” explained Barron, CEO of Re/Done. “Real Parisian shop in the Saint-Germain district. »

It's an intimate space, at almost 500 square feet. Like all Re/Done locations, it draws inspiration from mid-century design. This time it's with a French twist. Based on an architecture by Schindler, amidst a timber frame, interior details include slipper chairs made by French designer Pierre Guariche.

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Inside the new Re/Done store in Paris. Courtesy of Re/Done

“Our business is quite interesting in that we are very well known internationally, especially in the EU, and we have also worked hard to develop the business in this territory, sales channels basically to marketing," Barron said of the move. "People have fallen in love with the idea of ​​what we're doing in terms of sustainability with Levi's."

Re/Done has recycled nearly 200,000 pairs of Levi's, an offer that has worked well for the brand in Paris. With 40% of its site traffic coming from international markets, the Paris region accounts for 15%, Barron revealed. Wholesale accounts for 55% of business, while direct-to-consumer sales on e-commerce and brick-and-mortar stores account for 45%, he added.

Interior Re/Done. Courtesy of Re/Done

In addition to Levi's denim, the Paris store will include another American stable: the Hanes t-shirt, which Re/Done has recreated in different styles using recyclable yarns. Also I...