Forrester identifies key barriers to generative AI success

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2023 will be recalled as THE year generative AI went General public After companies look at has THE success of ChatGPT as inspiration For their own generative AI adoption, launches, And business applications. NOW, as 2024 East in progress, companies are look has fully realize THE promise of generation AI For THE business by weaving he In more of their workflow.

Again Forrester Advice investigation of 220 AI decision-makers has North American companies find that a lot stay concerned about THE risks partner with THE technology And see barriers has It is adoption.

THE survey strong points major roadblocks (including well known problems as hallucinations) that leave organizations blocked In THE exploration Or experimentation scene, keeping them far Since In fact operationalization foundation models For foreseen to use case.

This East something that teams will to have has work on if they plan has double down on generation AI.

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Learn More Organizations to understand generation AI transformer potential

Given THE stack of success stories on THE the Internet, organizations through Industries Already to understand THE transformer potential of generative AI.

In THE Forrester investigation, which was led last month on in the name of of Dataiku, 83% of THE respondents said they are either exploring Or experiment with generation AI.

In the meantime, A little on 60% claims they consider he critically Or very important For their business strategy And plan has increase investment In data/AI initiatives by up has ten% In THE following 12 month.

THE leaders Also underlines that they Already to have to use case In THE pipeline. More that half of THE respondents said they to have identified several potential apps of THE technology, including improve customer experiences (64%), product development (59%), self service data analytic (58%) And awareness management (56%).

"This echoes A feeling of exploration And curiosity, Or organizations are captivated by THE width of potential applications, anticipating A Understood to kiss of THE diversity of It is transformer abilities on THE following two years," THE investigation note. THE wider benefits expected Since these apps were improved existing offerings, creation of new Products And optimization of internal And external the operations, THE respondents added.

Road obstacles has adoption stay

Despite THE positive outlook, THE leaders sharp out certain roadblocks In THE path has successful generation AI adoption, including THE risk of violate data protection And confidentiality laws (31%) as GOOD as THE challenge of development THE SKILLS And governance (31%) has skillfully orchestrate THE subtleties of generation AI.

More that 50% Also underlines THE risk of Prejudices And ...