Founders don't know everything - they just think they know

It goes without saying that in most startups and start-ups, the founding CEO - given the time, inclination and patience - could do the job of any other member of the team as well as or better than them. Of course, no one has time to take care of everyone's business, and no CEO I know would have the patience or focus it takes to perform many of the tasks that are important parts of running of any organization. But many of them would have the slant because it comes with the territory.

Every CEO is a master - in their own mind - of sales, marketing, advertising, design and just begs for the opportunity to show their stuff.

But it's a bad bet and a waste of time and energy and more importantly it's clearly not the highest and best use of the boss's time, even outside of chaos what it can cause, and how demoralizing it can be for the other team members. It's bad enough when other staff try to "lend a hand" to their peers and make things worse. But it's a complete debacle when bosses try to navigate their way through the process, and no one really wants to tell them not to.

I'm sure no specific area of ​​a company is completely free of this problem, although I think most CEOs understand that they're not great artists or graphic designers. But each of them thinks they can write around anyone else when it comes to describing the features, functions, and economic benefits of their products and services. In most cases, largely because they like the sound of their own words, they are too talkative, far too zealous, and not particularly believable.

Even though it's hard for them to imagine (and even harder to convince them to believe), creating concise and cohesive content marketing and the strategy to get the "word" out good channels is a complicated task. So complicated in fact that it should almost always be left to outside experts who can be objective and are willing to take the slingshots and arrows of the C-suite while they do their job. Losing a client or a project is certainly scary for any entrepreneur, but losing your job because you tell the boss the truth about something is much worse. As Samuel Goldwyn said, "I want everyone to tell me the truth, even if it costs them their job."

The good news about using an outside company - I call it a "managed marketing solution" - to help your team design, develop, deliver and measure the results of content marketing initiatives, c is that the proof is absolutely in the pudding. There is no falsification of facts; there is no one who does not want to tell the emperor that his actions are failures; and no one is stuck beyond basic engagement with non-performers. Also, outside experts focus on the full story and are less likely to fall in love with fluff.

In fact, one of the biggest mistakes start-ups make is spending the vast majority of their money on booklets, brochures, banners, and other pretty things they can brag about; as a large, expensive booth at the annual industry conclave; and fail to focus on documenting and dissecting the results of their marketing efforts. The entire analytical process - from start to finish - is critical to success. Am I reaching the right people? Does my message reach them? And, more importantly, are they responding/reacting in the desired way? Range, resonance and response.

Interestingly, these questions and concerns have become even more pressing over the past two years of the pandemic, as businesses that had traditionally relied primarily or exclusively on offline marketing campaigns have discovered enough quickly that their traditional lead flow and their number of new leads had dropped dramatically. . They weren't reaching their usual suspects and leads and their sales were suffering as a result. They needed to move to new online solutions, but they didn't really have the in-house talent or expertise to do the job. This presented a typical and urgent "build or buy" dilemma.

A number of them turned to companies like Tempesta Media, which had essentially become a one-stop-shop for companies that realized it made much more sense for them to outsource these new marketing tasks to line to an experienced company with all the latest tools and technologies so that...