Four ways to improve your search presence in 2023

By Daman Jeet, the co-founder of FunnelKit, a suite of sales tools that helps over 18,000 businesses streamline their checkout process.

Do you want to know how to improve your presence on the Search Network? If so, you've come to the right place.

Your search engine presence is how easily prospects find your business through traditional search engines and social media.

An organic search presence is critical to your success as a business owner or marketer. If people don't know your brand exists, you'll struggle to reach your target audience, build your email list, and secure your sales.

There are many ways to increase recognition and improve your chances of appearing in search results when people enter relevant keywords and phrases.

Optimizing your website for search is no small feat. I've spent years improving my search shortlists, making sure Google and my audience get the most out of my SEO. Today I would like to show you what I learned. We'll look at four strategies you can use to improve your brand's visibility and search presence in 2023.

1. Improve loading times

According to a 2017 Google and SOASTA study, bounce probability increases by 32% when page load time increases from one second to three. In other words, these users are not happy with their experience and have decided to look elsewhere for content or products.

As you can imagine, Google's algorithm detects when people leave websites quickly. When people take this action, it sends a negative signal to the algorithm, which can cause your site to drop in search engine results pages (SERPs).

Here are some quick and easy ways to optimize your load times and keep visitors coming to your site:

• Divide comments and long posts into pages.

• Upload your audio/video files to other platforms, then embed them on your site.

• Use mobile-friendly themes and plugins.

• Invest in a caching plugin to speed up load times for repeat visitors.

2. Add conversational keywords to your content

Conversational keywords are one of the best ways to improve your search presence. These long-tail words and phrases address specific customer questions or concerns.

For example, a brand that sells outdoor gear might target conversational keywords like:

• What is the best backpack for hiking?

• Where can I buy freeze-dried food?

• How do I plan my next fishing trip?

These phrases are extremely specific and work well with voice search. If you use clear conversational language throughout your website, people have a much better chance of discovering your brand the next time they say "OK, Google."

You can easily add conversational keywords to your content by adding FAQ pages to articles and landing pages. In the FAQ section, answer the questions you discovered during your research. Since these questions have proven to be popular, chances are your next visitor will find your website by typing in one of the questions covered in your post.

3. Post more videos

Video content is an invaluable tool that can improve your search presence.

People are watching videos online more than ever. This is mainly due to the rise of smartphones and social networks. Additionally, many consumers would rather watch a video than read a blog post because it's generally faster and more engaging.

A properly optimized video can make your brand more visible on Google search and YouTube, which can boost conversions and traffic.

Now, let's look at a few things to remember when optimizing videos for search:

• Verbalize key words and phrases in your videos.

• Add a transcript. (Do it yourself; don't automate it...