Frank and Oak Celebrates Opening of 3,600 Square Foot Brooklyn Flagship

Frank and Oak this week celebrated the opening of its second location in New York, and its flagship product.

To celebrate its 10th anniversary this year, the Montreal-based brand is using the new 3,600 square foot store as a way to celebrate and showcase its sustainability achievements. Over the past few years, the brand launched its circular denim line, became a B Corp, and wiped the slate clean with carbon-neutral shipping to Canada and new ownership under Unified Commerce Group (after pandemic bankruptcy).

Although a slight delay from its original opening plan due to a change in location, the store is ready for business.

In a spacious, minimalist storefront in Brooklyn's Williamsburg neighborhood, immediate sustainability appeals include posts about its B Corp chops and a drop box where customers can donate pre-loved clothes for a next best use. The store's elegant woodwork, lush windowsill plants, and soft, natural light also contribute to its down-to-earth feel.

Perhaps the most understated element is the sheer range of more responsible fabrications like organic cotton, Tencel Lyocell, recycled polyester (which is even making its way into notable terrycloth retro summer styles) . Innovations such as Seawool (a blend of PET and recycled oyster shells), seaweed-based SeaCell, regenerative kapok and yak wool also signal the brand's goals. Today, approximately 78% of its products are made with more sustainable materials and methods.

Opening its SoHo location only a year ago, at the time, the co-founder and CEO of Unified Commerce Group said, "New York City is our most important U.S. market in our online business, and we're excited to bring the experience store to our existing New York customers, while allowing more US consumers to experience the brand and its mission."