Furnished apartment rental company Landing restructures and lays off 110 employees

Serviced apartment rental startup Landing today announced to its employees that it is restructuring and laying off 110 employees.

In a note to staff he shared with Forbes, Founder and CEO Bill Smith said that as the company grew, it was increasingly transitioning to a "field-based operating model" that required more people in the field and fewer at its headquarters in Birmingham, Alabama.

Over the past month, he wrote "nearly 70 of our existing team members have taken on new roles in field operations and have moved across the country to live and work in the communities we serve. ". Meanwhile, as part of its restructuring, the company "reduced a number of positions at Landing, primarily within our core operations team," he wrote. Smith told Forbes via email that 110 people were laid off. On Landing's career board, a number of jobs listed (for Home Quality Specialists and Customer Service Representatives) pointed to locations in Mexico City.

When Alabama Governor Kay Ivey announced that Landing had moved its headquarters to Birmingham from San Francisco in June 2021, the company said it expected to create 816 new jobs.

Smith said Landing's revenue forecast for this year ($200 million, up from $83 million last year) was unchanged.

In Birmingham, Alaba...