G2 Esports double down on music with new single Detonate

G2 Esports, one of Europe's top esports teams, has released their second single - "Detonate" - and a music video that unveils the team's 2023 kit.

Like his previous single "Our Way", "Detonate" celebrates metal and rock music. The song features the vocals of TikTok star Jeris Johnson and Theresa Jarvis of English rock band Yonaka.

"I've wanted to involve my music in the gaming space for a while, so when G2 first approached me about 'Detonate,' it was an absolute no-brainer," Johnson said. in a press release. "Rock music and games were one, so I saw this as an opportunity to bring rock back into games in a meaningful way."

Last year, the organization teamed up with Warner Music Group to launch its own label. "Our Way" has racked up over 10 million streams since its launch in January 2022. Ultimately, G2 Esports' push into music reflects the team's goal to branch out into other areas of entertainment .

Other teams, such as Fnatic, Gen.G, T1 Esports, Evil Geniuses, Vitality, Astralis, and MAD Lions, have all released original promo songs or collaborated with established artists. These range from metal and rock to K-pop and rap. G2 and Fnatic are the only teams currently operating record labels, although Brazilian organization LOUD has flirted with the idea. Even PUBG publisher Krafton has followed suit with their own Beat Drop label.

As esports teams continue to diversify their operations, collaborations like G2's "Detonate" may become more common.

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