G2+ ZoomInfo offers more precise ways to target buyers

When it comes to data, less is more, right?

(…didn't tell anyone).

Of course it's not. In fact, the data can become even more useful when combined with other datasets to provide stronger insights.

While analyzing data can be extremely valuable on its own, you also need the planning, tools, and resources to successfully act on what it tells you.

For marketers and sales professionals, using data wisely is a critical success factor. And with the economic uncertainty looming, the best revenue opportunities will come from using the right data to present themselves to buyers at the right time.

That's why G2 is proud to share the value of its partnership with ZoomInfo, a global leader in go-to-market intelligence solutions. G2 Buyer Intent data integrates with ZoomInfo SalesOS and MarketingOS to provide joint customers with an unparalleled combination of capabilities to identify and target in-market decision makers faster.

About G2 Buyer Intent + ZoomInfo

Available at no additional cost to existing intent data customers, this integration allows users to operationalize G2 buyer intent data directly into ZoomInfo's SalesOS and MarketingOS solutions. This means you can now:

Understand where and how accounts search for your products, category and competitors on G2 Reveal contact details of account decision makers with the best chance of conversion Easily deploy sales and marketing activities targeted towards your ideal customer profile (ICP) Engage buyers at the right time with content tailored to the stages of their buying journey About Zoom Info

Known for having one of the most comprehensive and accurate B2B contact databases on the planet, ZoomInfo's comprehensive suite of solutions enables sales and marketing teams to achieve their goals through a advanced technology. ZoomInfo also provides its own intent data to customers, which is an aggregate of user behavior data from across the web and from customer websites.

To get the most out of this new integration with G2 Buyer Intent, it is essential to have a basic overview and know the differences between ZoomInfo's SalesOS and MarketingOS solutions.

SalesOS

A solution designed to maximize sales productivity, SalesOS by ZoomInfo helps sales professionals accelerate their pipeline and reach their revenue goals faster than ever.

In addition to ZoomInfo's popular B2B database for company and contact research, SalesOS also integrates ZoomInfo's proprietary contact tracking and intent data. After enabling integration with G2 Buyer Intent data, the SalesOs platform adds G2 filters to SalesOS to simply include G2 intent behaviors in a search for leads and companies.

MarketingOS

MarketingOS buyers can seamlessly sync with SalesOS and also access ZoomInfo's contact database and intent data. The important distinction to know here is that MarketingOS is a demand-side platform that runs targeted display and social advertising campaigns.

The integration with G2 creates workflows and audience segments based on buyer intent to automate the deployment of advertising campaigns based on behaviors on G2 and other specific criteria. How G2 Buyer Intent + ZoomInfo Integration Works

Software vendors are using G2 Buyer Intent as a powerful tool to target...