Gamers are very committed to climate change, according to the Unity report

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Unity released a new report today featuring data on players' thoughts on climate change. According to his findings, players care deeply about climate change and want to do something about it. They seem particularly interested in how the games industry can affect climate change. That said, they don't always actively do something about it.

Unity produced the report titled "What Do Gamers Think About Global Warming?" in partnership with the Yale Climate Change Communication Program. He drew his conclusions from interviews with 2,034 adults in the United States who play video games. The researchers asked gamers for their thoughts and feelings on climate change, as well as whether the gaming industry was doing its part to alleviate the problem. The authors compared the study's findings with those of Yale's "Climate Change in the American Mind" report, released earlier this year.

Furthermore, the report revealed that gamers (73%, to be exact) think climate change is real. 70% of gamers surveyed say they're worried about it, and 74% say it's important to them personally. When it comes to gaming companies, 56% of gamers surveyed believe the industry has a responsibility to act on climate change. Player sentiments on the subject include "angry", "sad", "disgusted", and "scared".

However, while many players report strong feelings about climate change, they are less likely to act on those feelings. The majority of gamers (55%) say they "rarely" or "never" discuss the topic with family and friends. One in ten gamers (13%) said they took action on climate change after hearing news about it from a game or stream. Their stated willingness to get in on the action is higher than that of the US population as a whole: for example, 49% of gamers were willing to volunteer with a climate change organization, compared to 32% of the general population.

GamesBeat's credo when covering the gaming industry is "where passion meets business". What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about and engage with the industry. Discover our Briefings.

Gamers are very committed to climate change, according to the Unity report

Want to learn more about the future of the video game industry? Join gaming executives to discuss emerging parts of the industry in October at GamesBeat Summit Next. Sign up today.

Unity released a new report today featuring data on players' thoughts on climate change. According to his findings, players care deeply about climate change and want to do something about it. They seem particularly interested in how the games industry can affect climate change. That said, they don't always actively do something about it.

Unity produced the report titled "What Do Gamers Think About Global Warming?" in partnership with the Yale Climate Change Communication Program. He drew his conclusions from interviews with 2,034 adults in the United States who play video games. The researchers asked gamers for their thoughts and feelings on climate change, as well as whether the gaming industry was doing its part to alleviate the problem. The authors compared the study's findings with those of Yale's "Climate Change in the American Mind" report, released earlier this year.

Furthermore, the report revealed that gamers (73%, to be exact) think climate change is real. 70% of gamers surveyed say they're worried about it, and 74% say it's important to them personally. When it comes to gaming companies, 56% of gamers surveyed believe the industry has a responsibility to act on climate change. Player sentiments on the subject include "angry", "sad", "disgusted", and "scared".

However, while many players report strong feelings about climate change, they are less likely to act on those feelings. The majority of gamers (55%) say they "rarely" or "never" discuss the topic with family and friends. One in ten gamers (13%) said they took action on climate change after hearing news about it from a game or stream. Their stated willingness to get in on the action is higher than that of the US population as a whole: for example, 49% of gamers were willing to volunteer with a climate change organization, compared to 32% of the general population.

GamesBeat's credo when covering the gaming industry is "where passion meets business". What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about and engage with the industry. Discover our Briefings.

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