Google Analytics for Business and How to Use It

By Baruch Labunski, CEO of Rank Secure. His knowledge and professional insight have already made Rank Secure an SEO firm world famous.

If there is one thing that is desirable for all businesses, it is profit, or at least the struggle to achieve and maximize it.

In today's digital age, ensuring a solid return on investment, establishing a brand, and winning more customers almost entirely happens through the web. And without any way to measure the activity happening online, many businesses find themselves in the dark ages.

This is where services like Google Analytics come in.

What Google Analytics does

Google Analytics is a tool that collects, analyzes and sorts data from a company's website. With this information, businesses can make deliberate and beneficial choices in advertising, marketing, website design, content creation, and more.

With Google Analytics, a wide range of features make it easy to understand how your current (or potential) customers are interacting with your site, for example:

Predictive capabilities Information about data changes or new trends Real-time reports: engagement, acquisition, etc. ROI tracking across all channels Google ads integration

In 2020, Google Analytics services were made even more efficient with the introduction of Google Analytics 4, which opened the doors to cross-platform analytics and unified app and web analytics.

The impact of Google Analytics on business

Equipped with the facts and figures that reveal how people interact with their website, businesses that use Google Analytics gain unique insight into how customers interact with their products or content.

Let's dive deeper into some of the ways this information can be useful and how it can improve a business's web presence:

• Provides insight into customer behavior

By assigning each user of the site a personal identifier, Google Analytics 4 makes it possible to closely monitor customer behavior. With the “lifecycle collection” and “user collection” features, a business owner can easily track user activity, revenue, and retention and understand who their customers are. It provides huge details on age, location, and interests. You can do more to meet customer needs once you know them.

• Helps improve return on investment

Google Analytics gives businesses the tools to track and understand trends, including what products are and aren't...