Google's Pixel 6a is a budget device with the heart of a flagship

It's probably hyperbole to credit Google's Pixel A devices for single-handedly keeping the wider line alive during some lean times. Let's be honest, a lot of that goes into Google's very deep pockets: when you're one of the biggest companies in the world, what's a little fallacy between friends?

Budget devices have been a lifeline, however, supporting the line while the Pixel division was still desperately trying to find its footing. It's safe to say that - after several false starts - Google finally succeeded with the Pixel 6. It was the first time in the line's history that the company could credibly claim that it had released a flagship. .

Credits image: Brian Heater

A new hardware design, paired with the company's first in-house Tensor chip and solid new camera hardware, well combined with several generations of software improvements. Fortunately, the Pixel 6a shares more DNA with the Pixel 6 than the Pixel 5a. The biggest connective tissue between the products is Google's broader overall strategy of a release cadence of about six months. First you drop off the flagship; then six months later, you arrive with its budgetary equivalent.

This is an approach that seems to work well. You appease early adopters with the initial product and eventually a number of new features trickle down to its namesake. By the time that happens, you're already ready to hear about its successor. It's no coincidence, of course, that the company teased the Pixel 7 alongside the 6a announcement. It's an unspoken reminder that while the 6a looks pretty good, something even better is on the way. This is the tyranny of choice effectively monetized.

Credits image: Brian Heater

This is an important part of Google's approach, as 6a is a largely effective exercise in reducing correct costs. Don't get me wrong, it's still a mid-range/budget handset, but it's a mid-range/mid-range device with the heart of a flagship.

Building materials are the most immediately apparent. The 6a is more plastic than its immediate successor. This is especially a big deal if you are someone who carries your device without a case. These people exist. I will never understand them, but they exist. You lose some durability...