Great, now AI is coming for your grandma's recipes too!

We've seen AIs create music, pornography, and art. Estonian startup Yummy started out as a meal kit startup, but along the way has created an AI that can create and adapt recipes based on your tastes and dietary restrictions, with images generated by the app. 'IA of what your dishes might look like.

"Imagine a world where you didn't have to spend years of your life deciding what to eat, researching recipes, researching nutritional information and health benefits, following diets and making races,” says co-founder and CEO Martin Salo in an interview with TechCrunch. "Imagine solving this complex problem on your behalf, based on your personal preferences, and succeeding every time."

The company's co-founders launched Clean Kitchen together in Estonia in 2020. The company has just raised a series of angel investments to bring meal kits to parts of the world where they are not as prevalent than, say, in the United States. More than meal kits, however, the company is carving out a new market share, making every recipe customizable.

"We use generative AI and other cutting-edge technologies to create a fully customizable meal planning and grocery shopping experience that respects budget, taste, health and variety, while minimizing food waste," explains the company's CBO, Karl Paadam. "We don't think in terms of individual store items, but rather providing customers with personalized results."

On the Yummy platform, the company wants to simplify writing a Dall-E prompt; "I want to have a varied vegetarian diet that fits my taste preferences, my exercise routine and my budget," for example.

"When we think of today's world of groceries, it's all about ingredients or maybe recipes in meal kits, right? You can filter your search or maybe edit ingredients in order to kind of get what you want, but it's a lot of work," Salo explains. "What if you didn't talk about each ingredient, but instead made broader choices? You might say, " I want five fish dishes", then "ok, now make it cheaper" or "I want it to be a balanced diet". These things all have specific meanings for humans, but figuring it all out by hand would be a lot of work. Figuring out what all the ingredients contain, and if you change one ingredient, it throws everything off balance. If you do your monthly shopping, you could actually be browsing through hundreds of articles. Do you have time to read all of them? these labels?"

This is where Yummy throws the AI ​​at the problem, giving users the ability to make dishes with variations:

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The cool thing is that the company's software doesn't just generate the new recipes, it also generates the images to go with it. Super nice.

“What makes this experience so powerful is that in a short time, while using the service, we will learn how to create an endless amount of recipes that will exactly match all your preferences. Always”, laughs Paadam. "You'll never have to think about all the complexities of food again."

The company claims these features allow for healthier eating with seasonal or locally available specialty ingredients.

"We've had some really cool experiments. We're now opening our meal kit service in Poland, and we've taken some of our Estonian recipes and said 'make it more Polish', and all of a sudden , boom, some national ingredients that appeared in the instructions are being replaced,” says Paadam. “The more generic ones have been replaced with specific locally available ingredients. That's magic. We can say 'make it faster to cook' , 'make it sweeter', 'make it low calorie' or 'make it low sodium', and the AI ​​takes care of that. You don't have to go read labels to do all this research."

The company is backed by a collective of Estonian founders acting as angel investors, who have raised $3.6 million from investors such as Markus Villig of Bolt, Mart Abramov of TaxScouts, Martin Koppel of Fortumo , Thomas Padovani from Adcash, Marko and Kristel Kruustük from Testlio , etc. as well as Startup WiseGuys, Andreas Mihalovits, Hatcher, DEPO and Exelixis, etc.