Hamilton Insurance Agency combines innovative technology solutions with a customer-focused philosophy

Over the past decade, the list of industries that have not been transformed by technological innovation is much shorter than the list of those that have. But many are surprised to learn that technology is also transforming the traditional insurance industry.

It's true, insurance is no exception. Historically operating as a traditional relationship-driven business where handshakes and reputation mattered more than apps and algorithms, anyone who has recently purchased an insurance policy knows that insurance is vastly more technologically advanced. - and technology dependent - than ever before.

You don't have to look far to find evidence. From the relentless rise of digital-first policy production to increasingly powerful self-service applications that facilitate policy adjustments and claims with little intervention from agents or insurance representatives, technology permeates the industry.

As in other industries, we are already seeing winners and losers emerging from this disruptive process. While the net premium share of insurance agents and brokers has actually increased over the past five to ten years – from 50.6% of all P&C lines in 2017 to 53.8% in 2021, according to the Insurance Information Institute - agencies and brokerages have moved enthusiastically with the times. Those who don't are feeling the pressure.

Hamilton Insurance Agency, one of the nation's largest independent insurance brokers, which celebrates 40 years in business this year, is one of the biggest examples of this shift in action in the industry .

Here's how Hamilton Insurance Agency combines technology and tradition to improve product quality, improve customer experience and emerge stronger from one of the toughest times in the insurance industry.

Rethinking the Role of the Insurance Broker - No "Disruption" Needed

First, Hamilton is reinventing the role of insurance broker. Founder Alan J. Zuccari and his management team believe that to earn the trust of their customers, agents and brokers must do more than just sell insurance policies. They must be true partners for their customers.

Partnerships with customers depend on Hamilton's long-standing relationships with insurance companies and its honed approach to high-level customer service. In other words, a human-centric approach.

But that's only part of the story. Hamilton Insurance Agency also relies on proprietary technology and analytics to create customized solutions for its customers - not only to meet their current insurance needs, but to help them anticipate how their needs might change in the future. and how they can mitigate risk beyond simply carrying enough insurance coverage.

This comprehensive approach is especially useful for Hamilton customers in highly regulated sectors like health and social services. For example, when integrating residential care providers such as nursing homes, Hamilton performs a comprehensive data-driven analysis that covers:

Business model, goals and objectives Service lines and protocols, with a focus on preventing potential coverage gaps History of responsibility Current quality assurance and risk management practices using ServusRM's ERMA software, a state-of-the-art risk assessment solution Compliance and risk transfer posture

This is very different from the more transactional approach common elsewhere in the industry. There's less "what do you need from us" and more "how can we help you get what you need?"

Customer needs are not static, of course. The Hamilton team therefore consults frequently with clients to stay ahead of their needs and help them spot opportunities before they become liabilities.

Beyond the Norm - Non-Traditional and Next-Generation Insurance Options

Hamilton Insurance Agency offers a full range of standard insurance products for employees, such as group health, dental, vision, life, disability and AD&D insurance. It also offers standard business insurance policies such as commercial property, general liability and commercial auto cover.

But that's just the beginning. Hamilton stands out from the pack with its innovative (and growing) range of niche and next-generation insurance products...