Hari Nef embodies quirky glamor in new Coach x Tom Wesselmann campaign

© 2022 Juergen Teller

Coach is kind of a fashion unicorn these days. Humble beginnings in mid-1940s New York established the brand as a no-frills leather goods maker. This legacy continued through the 20th century, and eventually it was cemented as an American success story, replete with grained leather and the "C" monogram print. More recently, however, under the forward-thinking creative direction of Stuart Vevers, Coach is much more than just a tried-and-true bag brand; rather, it is a holistic view of youth, community, and Americana. Her take on modern style defies eras and genres, quickly leapfrogging from flowy '70s mini dresses to leather bar-inspired grunge looks with no explanation (because really, none is necessary). Vevers' most recent take on utility comes to life in a collection honoring artist Tom Wesselmann.

© 2022 Juergen Teller

Despite his fears of being associated with the Pop Art movement, Wesselmann created images that aligned with a similar aesthetic in the early 1960s. His work contrasts directly with American iconography with bold and sensual figures and colors that testify to a rise in both sexual liberation and consumerism. His later work focused on specific body parts, including a red-stained lip with a cigarette, proving that provocation does not depend on nudity. Vevers has worked closely with Wesselmann's family and estate to create a collection of ready-to-wear and accessories that honor and draw inspiration from his heritage, to shimmering effect. Case in point: the infamous cigarette lips are printed on trench coats and the Duffle 27 bag, and various other designs can be found on Charter backpacks, the Rogue 27 bag, tees, and cheeky keychains (er, lips in this case).