Hawke AI: A digital marketing tool that optimizes performance-driven metrics

Marketing is not an easy job. From developing strategies and setting up campaigns, to follow-ups and adjustments, there are many areas to consider. Therefore, in addition to a competent marketing team, most companies need a CMO (Chief Marketing Officer) to oversee everything. Whichever direction they decide to go, having a digital marketing tool becomes absolutely essential.

Of course, not every company has the budget for a full-time management position to handle larger expenses and marketing planning. This is why so many companies have turned to split CMOs such as Hawke Media in recent years.

Hawke Media: CMO outsourcing

Hawke Media exists to change the marketing paradigm. It does this by providing companies with elite third-party CMO services. Most of these companies are looking to up the ante in the marketing game.

The company is a welcome relief for businesses that need more marketing oversight and direction, but can't afford a full-time marketing manager. Even for companies that technically have the budget for a CMO, outsourcing marketing strategy and leadership to a professional agency can be very effective. Outsourcing can save time and reduce overhead while employing the services of a group of marketing professionals with established and well-maintained experience.

Hawke Media has earned a reputation for not only providing third-party CMO services, but also prioritizing the success of its clients. Hawke does this through a robust and varied suite of services. These run the gamut, from key strategy and branding consultations to creating and managing content across a variety of marketing channels.

The innovative split CMO brand is also known for its forward-thinking approach to marketing. This was recently manifested in the release of its revolutionary AI-powered marketing insights dashboard, an innovative and powerful digital marketing tool.

Bringing it all together to boost performance

As in all areas of activity, performance is the engine of marketing. It's that simple. If a marketing department can produce results, it is doing well. If he can improve those results over time, he does even better.

The problem is to follow these performances in order to evaluate the level of success or failure. This is not a problem that comes from a lack of information. Quite the contrary.

Each digital marketing tool now comes with its own analytics. Facebook Pixel and Google Ads are among the biggest and most obvious players in the field of marketing data analytics. But the list does not end there. Windows, Slack, LinkedIn, Shopify, and countless other platforms come with their own built-in analytics collection and reporting software.

Each of these items contains important information. Marketers can use it to find out how they are handling both current business and future marketing strategy. But two problems tend to hamper this sprawling and complex approach to data analysis.

The first and obvious is the simple challenge of finding the important details among the backlog of data.

It's hard to tell which Facebook posts got the best results or which Google ads got the highest CTR (click-through rate) when you try to analyze half a dozen or more apps at that time. In this context, the ability to remember only login credentials can be a challenge.

Consolidation holds the key

In addition to the problem of managing the amount of information, there is also the problem of the lack of consolidation. Even if you find out which Facebook and Google Ad metrics are the best, how do they connect? It is difficult to reconcile the relationships between different sets of marketing data within your overall marketing strategy when everything is scattered and isolated.

This is where Hawke AI comes in. The AI-powered marketing tool takes all the data from different marketing platforms and funnels it into a single, easy-to-read view. This simplifies the analysis of the results and makes it possible to obtain relevant information.

The digital marketing tool provides a centralized dashboard to present information, alerts and simplified reports. It's perfect for performance-oriented marketers who want to reduce clutter and, according to customer reviews, save time and money in the process.

The best part is that Hawke AI doesn't just work as an organizational tool. It has "AI" in its name for a reason. The state-of-the-art software is also capable of monitoring marketing data for any alarming activity that may develop over time.

For example, if your spending exceeds a certain threshold, the program can send an alert. From there, you can check the situation and reallocate the funds. Whether...