Here are the best times to post on TikTok

TikTok is the fastest growing social media platform. No wonder brands and individuals want to know how to grow their audience on this network. But it is not enough to publish compelling and eye-catching content; you also need to publish that content at the right time, which is a science and an art in itself.

Let's break down the best times to post on TikTok in 2023, so you can maximize your audience growth in no time.

Related: 3 Ways TikTok Can Improve Your Marketing Strategy

Why are TikTok posting hours important?

Put simply, TikTok video publishing times are important because it's all about maximizing the number of people who see your content before it gets lost in the sea of ​​new videos.

New content is uploaded to TikTok every second. Even if you create a fantastic video with great music, good visuals, and other excellent elements, it could be lost if enough people don't watch and like it within minutes or hours. If you post content on TikTok when very few people are using the platform, the algorithm might not favor you and you will need to post new content as soon as possible.

On the other hand, if you post content to TikTok at the perfect time, more people will see that content, which can help it rise to the top. It is a strengthening effect; the more popular your TikTok content becomes, the more popular it can become as more and more people see it among the general public.

Summary: TikTok posting hours are important because they can make or break your content engagement more than almost any other factor. This is true not only for TikTok, but for other social media platforms like Instagram, Twitch, etc.

Related: Explode on TikTok by following these 4 rules

When is the best time to post on TikTok?

The best time to post on TikTok varies every day, but people are always on TikTok. There doesn't really seem to be a "down" time for this platform, especially considering the fact that people are interacting with TikTok all over the world.

Even when America sleeps, people on the other side of the world, like in China, are wide awake and browsing TikTok content. On top of that, people browse TikTok at different times and for different purposes, which can impact when more traffic hits the platform and when traffic slows down comparatively.

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Some studies have determined the general best time to post on TikTok. According to Influencer Marketing Hub, the best times to post on TikTok (Eastern Standard Time) are:

Tuesday at 9 a.m. Thursday at 12 p.m. Friday at 5 a.m.

Furthermore, Influencer Marketing Hub research found that the following times show very high engagement rates compared to other times of the week (also in EST):

Monday at 6 a.m., 10 a.m. and 10 p.m. Tuesday at 2 a.m., 4 a.m. and 9 a.m. Wednesday at 7 a.m., 8 a.m. and 11 p.m. Thursday at 9 a.m., 12 p.m. and 7 p.m. Friday at 5 a.m., 1 p.m. and 3 p.m. Saturday at 11 a.m., 7 p.m. and 8 p.m. Sunday at 7 a.m., 8 a.m. and 4 p.m.

So what does this data tell us? There are a few patterns to save...