Hong Kong importers support South African wine industry

South Australian wine exports are set to increase in the Asia-Pacific market after eight of Hong Kong's top wine importers join the South Australian Wine Ambassadors Club (SAWAC) .

Key points: The South Australian Wine Ambassadors Club has 43 ambassadorsThe club has chapters in New Zealand, South Korea, Singapore and Japan club is to expand growth and create new international markets for wines from South Australia.

Black Type Distribution, Continental Wines and Rising Dew Enterprise are some of the importers that have been handpicked to promote South Australian wines. South Australia.

Hong Kong is South Australia's fourth largest wine export market. In September, these exports were valued at $137.4 million and accounted for 10% of all South African wine. exports.

Eight Hong Kong importers have been chosen to promote South Australian wines.(Supplied: SAWAC)

Expected Market Growth

Tony Love is co-boss of SAWAC and has said the club would hopefully encourage importers and distributors to buy more South African wines over the next four years.

SAWAC co-boss Tony Love is pushing for more South Australian wines to be sold in Asian countries- Pacific. (Supplied: Tony Love)

">"The knowledge of wine and the culture of wine drinking is really growing.

"It's a really progressive, to connect together and develop very good relationships with these importers and distributors."

SAWAC has also set up chapters in Japan, South Korea, Singapore and New Zealand.

There are 43 Ambassador Wine Clubs ready to help promote South Australian wines and that number is set to grow.

Trade and Investment Minister Nick Champion said the South African government established the club to increase the value of wine exports.