How AI is enabling brands to transform the customer experience

Join senior executives in San Francisco on July 11-12 to learn how leaders are integrating and optimizing AI investments for success. Find out more

The success of a brand no longer depends solely on a superior product or a competitive price. Due to the need for digital immediacy in our channelless age, consumers expect great experiences wherever and whenever they shop.

At the same time, the economy is oscillating between a sharp contraction and stable growth. Constant uncertainty forces brand managers to ask themselves the question: "How can we do much more with much less?"

In order for companies to maintain their business momentum and minimize their expenses, investing in the right AI infrastructure is quickly becoming a major issue. Simply put, without AI, brands will struggle to automate repetitive tasks, analyze customer data, predict behaviors and trends, or create more effective communication channels with customers. It will also lead to increased costs, inefficiency, and poor customer service, making it impossible to effectively retain customers and drive future sales.

To stand out in increasingly dense technology-driven competition, brands need to improve their AI strategies to deliver value when consumers shop, browse, and interact.

Transform 2023

Join us in San Francisco on July 11-12, where senior executives will discuss how they've integrated and optimized AI investments for success and avoided common pitfalls.

Brands should always focus on providing utility to consumers by focusing on providing useful and relevant information in their advertising rather than simply trying to sell a product or service.

When the economy is bad, consumers may spend less or explore new brands that offer the most value. The ripple effect can cause brands to struggle to maintain loyalty from previous customers.

Yet consumers are simultaneously seeking streamlined shopping experiences to help them through their shopping journeys and bring value and efficiency to their lives.

Because consumers can interact with open-source tools such as GPT-4 and Stable Diffusion, the technology is more meaningful and relevant; in fact, a majority actually want AI to improve their experience.

Consequently, consumers are likely to perceive brands that use AI in t...