How do "lite" versions of crypto applications facilitate adoption?

Crypto exchanges are using technology and core design principles to attract a new wave of users to the crypto ecosystem. Companies become industry giants when they deliver the best user experience in the simplest form possible. Google, for example, has the most advanced search engine on the planet. And how does it deliver this sci-fi level technology to the user? By a simple one-line search bar.

Apple's motto is to remove material from user experience (UX) as a layer. This means that when users forget they are holding a smartphone and are browsing an app while scrolling through memory, Apple succeeds.

Technology must strike the right balance between usefulness and ease of use (full functionality and ease of use) to achieve wider adoption. Bitcoin (BTC), the original cryptocurrency, has become available to a much wider user base as it has become easier and more reliable to buy BTC from user-friendly mobile apps.

The number of Bitcoin Block Explorer Blockchain wallet users. com over the years. Source: Statista

For better or worse, crypto exchanges have played a pivotal role in bringing new users to market. Millions of users considered crypto exchanges to be the go-to trading platforms because crypto apps made the overall experience more feature-rich and simplistic. Hiring Hollywood stars to promote them has also helped crypto companies make their case.

However, it is becoming increasingly difficult to keep the interface as simplistic as, say, the Google homepage, with more and more features being introduced in crypto trading platforms. So, a number of crypto exchanges have made a choice at some point. They divided their target audience - for design purposes - into beginners and pro traders and offered two different user experiences for each.

Some, like Binance and OKX, provide both UX within the same app. New users are greeted with the "lite" version of the app, with fewer features and a focus on the cryptocurrency learning curve. If a user feels ready or just reinstalled the app, they can press a button to turn the app into its pro version with detailed order books, advanced controls, and more. Other w...