How Contiem helps solve problems instead of just offering a tool

There are many commercial "solutions". Marketing tools, IT software, accounting automation, CMS platforms, and countless other products and services are offered as innovative ways to solve a business's problems.

But how effective are these tools? Contiem is a company that emphasizes that without a complete and comprehensive approach to content creation, it is difficult for any tool to achieve the desired effect.

The question of tools rather than solutions

We live in the age of innovation. Entrepreneurs are constantly busy inventing solutions to problems, including an assortment of clever ways to create, publish and manage content. The internet and digital marketing have also made it easier to share these inventions as they are created.

The ability to hire freelancers and remote workers has also made it easier to create content. Brands with limited capabilities may outsource certain tasks, such as copywriting or illustration, to third-party providers.

In theory, this accessibility should simplify the content creation process. In the app, however, products and services that are often marketed as "solutions" are limited in their ability to produce tangible, high-quality results. They are simply pieces of a puzzle. Important parts? Of course. But individual pieces, nonetheless.

A solution such as hiring a freelancer or investing in a content management tool may be able to fill a need when used correctly. But teams often have to figure out for themselves what that "proper use" looks like. And if they don't apply their new solution correctly, the results and quality of work can suffer.

In an ever-changing and increasingly complex business environment, businesses need more than the right tools to succeed. They need comprehensive, end-to-end third-party support that is not focused on delivering a tool or service, but on generating specific results. This holistic approach to problem solving is one of Contiem's ​​core philosophies.

Who is Contiem?

Contiem positions itself as the world leader in content creation. The company fully addresses its customers' content concerns - and not just for small blogs and e-commerce sites. Contiem manages the content needs of large Fortune 500 companies and sprawling government organizations around the world.

In addition to serving large enterprises, Contiem specializes in developing a variety of different forms of content. This includes more nuanced elements, such as technical documentation, visual aids, training materials, e-learning and online help.

How Contiem creates real solutions for businesses

Contiem is able to offer its distinct full-service approach to content for several different reasons. First and foremost, the company's team is not made up of a rotating stable of freelance writers. This is a large and diverse group of professional employees. This includes project managers, writers, editors, illustrators, visual media personnel, information architects, and software developers.

By engaging these people as full-time employees and not just contractors, Contiem can build and retain knowledge with each client and across multiple industries. It can also leverage synergistic perspectives across various content-related disciplines (text, media, education, etc.) when designing content strategies.

Contiem's ​​ability to deliver a full range of content to large enterprises also stems from its unique approach to creating the content itself. This includes three essential elements: consultations, tools and ecosystems.

Contiem takes a consultative approach to content

If branded content is going to be effective, it can't be generic. It must be hyper-fit to an organization's vision and strengths. It must also take into account the weak points of its target audience.

That's why the first step for the Contiem team is to carry out a thorough analysis of each client's needs. This "listening step" helps Contiem team members develop a deep understanding of each client's organization, giving them insight into their immediate and long-term challenges.

Contiem provides content tools

Once they understand the ins and outs of a brand's content needs, Contiem manages the development, content management, translation and publishing process. To do this, the brand uses a suite of content creation tools.

A good example of this, and the crown jewel of Contiem, is RSuite®. This world-class component...