How SaaS leaders are operationalizing AI to drive market impact

After sharing My reflections on THE global opportunity For SaaS innovators In THE age of AI, I was excited has recently sit down with a few of those innovators And hear about real world apps And to use case. This arrived last month In London When G2 And ZoomInfo hosted A evening of AI knowledge And conversation among SaaS frames.

HAS This event, I had THE pleasure of moderation A sign discussion with leaders Since companies has THE foreground of benefit AI: Bianca Dragan, Head of Brand Marketing has Paddle, Alex Olley, CRO & Co-founder has Help Desk, And Sophie Cheng, Vice-president, Product & Customer Marketing has ZoomInfo.

Sylvie Jensen, Marketing director has Dixa, was A of THE SaaS leaders In presence. In her LinkedIn job to recap THE session, She request : "East generative AI 'THE solution' For technology companies demanding more to go out Since marketing, sales, And service teams When they urgently need has cut costs In order has survive In Today economic climate ?

Answer This question was THE to focus of OUR discussion.

Despite THE economic slow-down, AI East booming with save funding And new generative AI unicorns emerging. Everyone apparently wanna has to kiss AI.

In do, 81% of global software buyers say It is important that THE software they purchase has AI, according to has the G2 2023 Software Buyer Behavior Report. However, leaders are Also realize that any of them investment In software – including AI tools And abilities – it is necessary lead has measurable value And Return on investment.

During OUR conversation, A common theme that emerged was that while AI teen...