How to create engaging internal newsletters that grab attention

Internal newsletters are a classic way to inform and engage employees.

They keep your staff up to date with what's going on in the business, boost morale, increase engagement and create a sense of unity.

But do employees read these newsletters?

Employee inboxes are usually overflowing and internal newsletters often go unnoticed or ignored. They consume content from a variety of sources and may view internal newsletters as just a piece of content, preventing them from reading or taking action.

So what's the way forward?

In this blog post, you'll learn more about internal newsletters, as well as how to create fun, engaging, and useful newsletters that your employees will actually open and read.

What is an internal newsletter?

An internal newsletter is a form of digital communication sent by email to the entire organization as part of a larger group message.

This is a great way to update employees on the progress of various projects and upcoming changes or events. Internal newsletters quickly deliver information to a large group of people at once, keeping everyone on the same page. They connect your staff and help maintain an efficient and productive work environment.

Why do you need internal newsletters?

Employees are often bombarded with information from multiple channels, and important details can easily go unnoticed. The internal newsletter consolidates information and puts it in a convenient place so employees can easily find what they need. Below are some reasons why you need internal newsletters.

Share company news and updates: Internal newsletters allow you to share important news and updates with employees, such as new hires, promotions, or organizational changes. Build a sense of community: Newsletters can help build a sense of community by providing a platform to share personal news such as birthdays, anniversaries, or accomplishments. Improve communication: By providing a consistent and regular way to share information, newsletters can improve communication and make employees feel more connected to the company and its goals. Boost employee engagement: Internal newsletters engage employees with relevant information about the company and its mission, as well as opportunities for professional development and growth.

Overall, internal newsletters help communicate effectively, foster a sense of community, and improve employee engagement and morale.

What are the advantages of internal newsletters?

Here are some positive impacts that a well-structured newsletter can have on your business.

Trust and Transparency: Keeping employees up to date with what's going on in the business gives them a sense of trust and transparency. Innovation and Productivity: Sharing important news and informing employees of new developments sparks curiosity and enables them to develop new ideas and better solutions. Employee retention: Informed and engaged employees naturally connect more with their work and are more likely to stay. Employee Recognition: Newsletters help recognize and celebrate employees and teams for a job well done. Inclusion and sense of purpose: A newsletter can help create a shared identity, make employees feel like they're part of something meaningful and contributing to a common goal. Aligning workplace culture and breaking down silos: This also creates a corporate culture and a shared understanding of what the business stands for and how it works, preventing employees and teams from feeling isolated or siled . Interpersonal Communication: Newsletters encourage employees to learn about the experiences of others and share their experiences, fostering open communication and exchange. How to create an internal newsletter

Creating an internal newsletter (or updating an existing newsletter) is not a one-step process. In fact, it is constantly evolving. Start with something simple that gets the job done, then progress to a more sophisticated and targeted newsletter that reaches specific audiences.

1. Select the right messaging tool

You can find plenty of email marketing and management software for...