How to Generate Better Results with These 4 Marketing Strategies

Conventional marketing wisdom implies that customers will flock to a company's doorstep if it advertises its products and services. But as any marketer quickly discovers, it's not always enough to get the word out about what a company has to offer. Getting attention and getting your name out there is often just one step towards achieving your marketing goals.

And with shrinking marketing budgets, managers and their teams need to prove their money is well spent. Getting tangible results that contribute to business success is part of the game. As a result, many marketers wonder how to get better results and what marketing strategies will deliver them. For best results, consider these four marketing strategies.

Traditional marketing strategies place ads that can target specific audiences. However, these posts compete with all other advertisements in the same space and may seem fancy. Conventional ads usually follow a formula, and the audience can tell that this is a company that is sounding its own horn. Those precious marketing dollars are more likely to be wasted when people log off or mute the message.

On the other hand, strategies involving growth marketing look for more personalized ways to reach an audience. One of these methods is to use influencers to promote your products and services. Instead of saying how great your business and its offerings are, someone your ideal consumer trusts does it instead. This way, your target audience is more likely to listen and perceive the message as genuine or as advice.

Partnering with influencers who share the same space or embody characteristics that resonate with your brand values ​​can be fruitful. Influencer marketing helps you stand out and gives consumers a compelling reason to try your products. Just make sure it's easy for your chosen influencers to share your information and give them an incentive.

Most content marketing teams know they need to do keyword research to optimize web pages and blogs for search engines. General keyword research searches for short and long words and phrases that match what a targeted audience is likely to search for. For example, an organic bakery business might create blog posts with search terms related to "healthy cake ingredients".

While general keyword research can and does drive results, marketers sometimes overlook optimizing content for local searches. A local search is when someone puts in terms like “organic cakes near me” or “where to buy healthy cakes in Chicago.” Including local search keywords in online content captures the attention of relevant audiences.

Research shows that 70% of consumers who start looking for solutions and businesses online do so with local products...