How to Master the Art of Visual Email Marketing

Interesting subject line ✅Engaging and relevant copy ✅Actionable CTA ✅

All of these elements make up a high converting email. But there is one more thing that helps to get maximum ROI from your emails. These are attractive visuals. Vennage revealed that 49% of marketers rate visual marketing as "very important" to their marketing strategy. Three days later, people will probably only remember 10% of the information they hear, but 65% of the information if presented with an appropriate image.

So if you want your emails to make a difference and inspire subscribers to take action, using visuals is a must.

That said, let's look at all the different types of rich visuals and media you can use to enhance the aesthetic appeal of email.

1. Pictures

Static images come first, as they are a fundamental yet compelling part of visual email marketing. Whether you want to display your product with a pretty image or break down the content with vectors, images are useful. If you want to disconnect long text, use relevant images with crisp copy.

Take a look at this email from Touch of Modern. They have mastered the art of product photography and included the perfect image that would attract shoppers.

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2. Artwork

Illustrations can be used as a powerful storytelling tool in emails. According to a survey, illustrations and infographics work better than many other visual elements when it comes to driving engagement. Rather than using stock images, you can use meaningful illustrations that add more value to emails. Here's an email from Harry's that uses an illustration to describe the beauty of their face wash packs.

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3. 3D pictures

3D images originated in the 1970s. They established their identity in web design and gradually moved into email. These images add depth to the flat email design and bring freshness to the subscriber's inbox. Burberry incorporated a beautiful 3D image to promote its open spaces in the email.

4. GIFs

Let me take you back to the first use of GIFs in email. In 2007, Lake Champlain Chocolates incorporated GIFs into their emails and, to their surprise, it generated 49% more conversions.

Then, in 2014, Dell generated 109% revenue (marketingsherpa) using an animated laptop image in an email.

Animated GIFs prove to be extremely beneficial in various use cases, as shown below:

View the wide range of products available in your online store Inspire wanderlust in readers with engaging imagery of destinations Demonstration of the use of your products Promote a new show broadcast on your OTT platform Executing one-time email marketing Animate typography to draw attention to an important message

Anthropologie used action-packed animations to show off their products. It portrays comfort and aesthetics and attracts readers to buy.

5. 3D Animations

3D animations are a step above GIFs. If you want to further enhance the user experience, use 3D GIFs like Lyft did.

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6. Animated illustrations

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